Every year, the month of August is a highly anticipated moment for the people of Indonesia. The celebration of Indonesia’s Independence Day is not only about remembering the struggles of national heroes, but also about fostering unity and togetherness across all levels of society. One of the most iconic traditions is the 17th of August competitions (Lomba Agustusan), which consistently spark enthusiasm whether in neighborhoods, communities, or even the workplace.

Indonesia’s Independence Day, commemorated annually on August 17, is a symbol of the nation’s long struggle for freedom. The Ministry of Education, Culture, Research, and Technology (Kemendikbudristek) emphasizes that Independence Day celebrations are not only historical in nature, but also serve as a reminder to strengthen patriotism, unity, and the spirit of mutual cooperation (gotong royong).

According to the State Secretariat of the Republic of Indonesia, the annual Independence Day theme is carefully designed to remind citizens of the importance of solidarity and collaboration in facing modern challenges.

In communities across Indonesia, Independence Day is marked by festive competitions. Children, teenagers, and adults alike participate enthusiastically in various games, each event reflecting values of teamwork, sportsmanship, and unity the true identity of the Indonesian people.

As explained by the Ministry of Communication and Information Technology (Kominfo), these simple competitions play an effective role in building social bonds, while also serving as a reminder of the nation’s enduring spirit of resilience.

Interestingly, the same spirit of Independence is also reflected in professional environments. Many companies embrace the Independence Day celebration as a way to build stronger employee engagement. Beyond competitions, the occasion is used to foster collaboration, creativity, and solidarity among employees.

Strong employee engagement has been proven to increase both productivity and overall workplace happiness, as highlighted in Gallup’s global research. The research emphasizes the importance of employees having an emotional connection with their organization.

Borwita’s Commitment to Unity and Growth

As one of the leading FMCG distributors in Indonesia, Borwita Citra Prima embraces Independence Day as a valuable opportunity to strengthen its culture of collaboration. Through the Semarak Kemerdekaan celebration, Borwita invited employees across the company to participate in activities that were not only enjoyable but also deeply meaningful.

This celebration stands as tangible proof that the values of unity and perseverance live on not only in broader society, but also within Borwita’s company culture.

Independence is not solely about remembering the past it is about how we bring the values of unity, collaboration, and resilience to life in the present. Through various celebrations, whether in communities or within workplaces, the spirit of independence continues to be passed down from one generation to the next.

At Borwita, this spirit is alive and well, inspiring employees to continue striving, collaborating, and giving their very best contributions for the nation.

Adolescence is often referred to as a period of “identity exploration.” During this stage, teenagers experience significant changes physically, emotionally, and cognitively. These transitions often create dynamics in the parent-child relationship. Parents want the best for their children, while teenagers want to be understood—two intentions that can sometimes clash.

According to the World Health Organization (WHO), adolescence is the most vulnerable period for family conflicts, as teenagers are in the process of building their identity and independence. Meanwhile, UNICEF Parenting Hub UNICEF Parenting Hub highlights that adolescents who feel heard and understood by their parents are more likely to be mentally healthy and make better decisions.

Both findings emphasize one clear message: effective communication between parents and teenagers is not optional it is essential.

Why Conflicts Often Escalate at Home

Many family conflicts do not stem from major issues but from ineffective communication. For example, when a teenager comes home late without notice, parents might immediately react harshly: “Why are you coming home at this hour?!” From the parent’s perspective, this is an expression of care. But from the teenager’s side, it can feel like an attack or accusation.

This mismatch complicates the relationship. Teenagers feel distrusted, while parents feel unappreciated. In reality, both want the same thing safety and trust. The barrier is not intention, but the way the message is delivered.

A study published in the Journal of Family Communication found that teenagers who often receive reactive responses from parents (anger, blame, or judgment) are more likely to experience stress and withdraw emotionally. On the other hand, teenagers who receive communicative responses (listening, inviting dialogue, discussing) are more likely to build emotional closeness with their parents.

From Reactive to Communicative: A Shift That Matters

Family psychologists emphasize that one of the most effective ways to reduce conflict is by pausing before reacting. While it sounds simple, this brief pause allows parents to choose: unleash emotions, or take a breath and listen first.

Some practical steps include:

• Pause before reacting
  When tempted to scold or get angry, take a short pause. Breathe deeply, calm yourself, and choose words that build understanding.
  
• Practice active listening
  Allow your teenager to express their feelings. Show genuine attention through body language eye contact, nodding, or simple affirmations like “I hear you.”
  
• Use positive language
  Replace blaming statements with constructive ones. Instead of saying “You’re always lazy!”, try “Let’s find a way to help you stay motivated.”
  
• Involve teenagers in finding solutions
  Discuss consequences together. When teenagers take part in decision-making, they feel more responsible and respected.

By shifting from reactive to communicative, the home becomes a safe space for sharing, rather than a battlefield whenever issues arise.

Borwita’s Parenting Series: Empowering Employees as Parents

Recognizing the importance of this topic, Borwita Citra Prima, a trusted FMCG distributor in Indonesia, organized the Public Training Parenting Series titled “Understanding, Not Scolding: Keys to Effective Communication Between Parents and Teenagers.”

The training was attended by hundreds of Borwita employees and explored:

• How to understand family conflicts and their root causes.
  
• Transforming communication styles from reactive to communicative.
  
• Practical strategies to build harmony at home.
  

For employees, this session became both a moment of reflection and a source of practical guidance for navigating the challenges of parenting teenagers.

At Borwita, the belief is simple: happy employees at home are more empowered at work. That is why Borwita’s care goes beyond professional development, it extends into personal and family well-being.

As a leading FMCG distributor with nationwide reach, professional services, and a modern distribution network, Borwita understands that building a sustainable business also means supporting the people behind it. Programs like the Parenting Series are a concrete reflection of Borwita’s commitment to empowering employees not only as professionals but also as parents, partners, and family members.

In today’s fast-paced work environment, maintaining personal health is often overlooked. Yet a healthy lifestyle, a clean workspace, and effective stress management are three critical pillars that go hand in hand. These elements not only support immunity and physical endurance, but also directly impact the respiratory system, a vital function for employees striving to stay focused, productive, and energized throughout the day.

A healthy respiratory system ensures that the body receives oxygen efficiently, which plays a crucial role in brain function, emotional stability, and immune strength. Conversely, a dusty workplace, poor ventilation, and prolonged stress can trigger respiratory issues such as chronic coughing, shortness of breath, and reduced concentration levels.

Recognizing the importance of this topic, Borwita, a leading FMCG distributor in Indonesia with a strong commitment to employee well-being, organized an educational session titled:

#HealthTalk: Breathe Well, Work Well

Lifestyle and Nutrition Strategies for Productive Employees

On Thursday, July 24, 2025, Borwita held a special HealthTalk webinar discussing the relationship between respiratory health, lifestyle choices, diet, and workplace productivity. The 90-minute session was attended by hundreds of Borwita employees from branches across Indonesia, who actively engaged in the discussion.

The webinar featured Dr. Magdalena, SpP, a pulmonary specialist, who shared in-depth insights on:

• How to maintain healthy lungs in a modern work environment
  
• The impact of stress on respiratory function
  
• The role of nutrition in boosting immunity and lung health
  
• Practical breathing tips for employees working in enclosed office spaces
  

The session was highly interactive, featuring live Q&A and quick quizzes to keep participants engaged throughout.

This event was made possible through collaboration between Borwita, Allianz Insurance, and Mayapada Hospital Tangerang, demonstrating Borwita’s tangible commitment to building a healthy, productive, and sustainable work culture.

Investing in Employee Health for Sustainable Growth

This initiative is part of Borwita’s broader efforts to promote a work environment that supports both physical and mental health. For Borwita, employee well-being is not just an optional program it is a long-term investment that supports operational excellence as a resilient, adaptive, and continuously growing Distributor in Indonesia.

In today’s fast-paced and competitive business landscape, maintaining alignment between business strategy and company vision is crucial for long-term growth. For a company like Borwita, a leading FMCG distributor in Indonesia, success is not only measured by quarterly targets, but also by how well every part of the organization moves in harmony toward one clear direction: becoming the preferred distributor in the country.

To ensure that the company remains on track, Borwita employs various initiatives ranging from strengthening internal communication, regular training, to structured business evaluations such as the Mid Year Review (MYR). This event serves as a shared space to reflect on the first half of the year and outline strategic steps for the second semester.

Mid Year Review 2025: Evaluation, Collaboration, and Action

On July 21, 2025, Borwita conducted its Mid Year Review (MYR) 2025, held entirely online and attended by management teams across branches, departments, and regions. The virtual format allowed for high mobility and time efficiency while maintaining the spirit of collaboration and strategic reflection.

This year’s MYR focused on:

• Reflecting on first-half performance, including KPI evaluations, branch highlights, and operational challenges.
• Strategic updates across key functions such as Sales, Logistics, HR, and IT, outlining work priorities and development directions for the next semester.
• An interactive team-building session using the Goosechase platform, where participants tackled various virtual challenges collaboratively despite being in different locations.

SPARK: Action Drives Growth

Carrying the spirit of SPARK: Action Drives Growth, Borwita emphasized that every concrete step taken today will shape the organization’s future success. The MYR forum reminded all participants that growth is never a coincidence it stems from strategy, teamwork, and the courage to take action.

This event reflects Borwita’s ongoing commitment to evolve as an adaptive, innovative, and execution-driven FMCG distributor in Indonesia.

In today’s modern workplace, Generation Z often faces stigma and challenges that aren’t always easy to navigate. Often labeled as too idealistic, inexperienced, or overly sensitive, these stereotypes can overshadow the real potential Gen Z brings into the professional world. However, behind those labels lies great promise, especially when paired with the right communication approach.

Recognizing the importance of this, Borwita hosted an inspiring webinar as part of its Public Training Communication Series, titled: “Dear Gen Z: Here’s How You Win Respect Across Generations.” The session featured Dr. (cand) Tri Novia, S.Kep., Ners., MM., M.I.Kom., a trainer and mentor in public speaking and pitching innovation.

Gen Z has grown up in a fast-paced, ever-evolving digital age. But once they enter the workplace, they often encounter systems and expectations shaped by older generations like Gen X and Baby Boomers, who bring contrasting mindsets and work values.

This webinar explored in depth:

How Gen X, Millennials, and Boomers Perceive Gen Z

Each generation contributes different values and perspectives to the workplace. The webinar examined how the earlier generations Gen X, Millennials, and Boomers often view Gen Z:

• Gen X tends to see Gen Z as “too fast, too soon”: eager to rise quickly, but lacking a sense of loyalty or appreciation for process.
  
• Millennials, though closer in age, may view Gen Z as less resilient or too blunt when voicing opinions, especially toward senior colleagues.
  
• Boomers, with a more traditional work style, may feel that Gen Z lacks respect for hierarchy, relies too heavily on technology, or lacks patience in building a career.

That said, the older generations also recognize Gen Z’s strengths such as quick learning, digital fluency, and fresh critical thinking as long as they are communicated appropriately.

Work Attitudes That Help Gen Z Earn Trust and Respect

The discussion highlighted key traits Gen Z can demonstrate to gain credibility:

• Commitment and consistency: Great ideas are only valuable if they’re followed through. Seeing tasks through to completion builds trust.
  
• Cross-generational empathy: Understand that different generations have different priorities and communication styles. Adapting doesn’t mean losing yourself.
  
• Diligence and eagerness to learn: Being teachable is just as important as being quick. Openness to feedback is highly valued.
  
• Personal responsibility: Owning up to mistakes and being accountable without deflecting blame shows maturity respected across generations.
  

Building a Professional Reputation Without Losing Your Authenticity

One of the biggest challenges Gen Z faces is how to stay authentic while still appearing professional. The webinar offered practical tips:

• Know your personal brand: Understand your values, strengths, and uniqueness and show them consistently through communication and work behavior.
  
• Leverage technology as a strength: Use your digital fluency to empower the team not to come off as “a know-it-all.”
  
• Speak up with elegance: It’s not about silencing your voice it’s about delivering your ideas in a way that uplifts rather than attacks.
  
• Avoid rushing validation build long-term value: A good reputation isn’t made from one great presentation, but from many consistent, thoughtful actions.
  

With a relevant and communicative approach, the webinar equipped participants with tools to adapt to a multigenerational workplace while staying true to themselves.As a leading FMCG distributor in Indonesia, Borwita believes that the best investment is in talent development. Through initiatives like this, the company is committed to supporting the younger generation to face the professional world with confidence and strong communication skills.

In the midst of busy schedules and daily routines, staying active and healthy is often overlooked. But not at Borwita. Through a public training program titled “Work It Out, Don’t Burn Out,” Borwita reinforces its commitment to making employee health a top priority.

This activity was held for employees at Borwita’s head office, in collaboration with professional trainers from Go Workout Surabaya. Three trainers were brought in to lead a series of light workout sessions designed to be done right at the desk, with no special equipment needed.

The exercises focused on common concerns among office workers:

• Poor posture due to prolonged sitting
• Low energy and reduced concentration
• Decreased mood throughout the day

During the session, participants were guided through simple yet effective movements, including:

• Strength training for legs, core, and arms
• Balance and focus exercises
• Full-body stretching and eye relaxation

Beyond just movement, the session also raised awareness about the risks of a sedentary lifestyle and how light, consistent exercise can be a game changer—even in the busiest workdays.

More Than Just Exercise

What made this program special wasn’t just the practical, desk-friendly movements—but also the atmosphere. The session was designed to be light, fun, and pressure-free, yet still full of impact.

“Sometimes we forget that moving can be as simple as standing up and stretching for five minutes. And that alone can bring your focus back,” said Fandi Firmansyah, one of the participants.

As a leading FMCG distributor in Indonesia, Borwita remains committed to building a workplace that is not only productive, but also holistically healthy.

Initiatives like Work It Out, Don’t Burn Out are part of Borwita’s meaningful steps toward supporting employee well-being—because the company believes that physically and mentally healthy employees will always give their best.

Encouraged by the enthusiasm from participants, Borwita plans to hold more programs like this in the future—not just for an active body, but also for a clear mind and growing motivation.

Because at Borwita, we believe:
“Your health fuels our growth.”

Productivity starts with something simple yet vital: knowing how your body is doing today. Many people become so focused on their daily tasks that they overlook signs of fatigue, stress, or early symptoms of illness. Recognizing the importance of prevention and early detection, Borwita Citra Prima, a leading FMCG Distributor in Indonesia, launched a dedicated health program under the campaign #BorwitaCare: Health Comes First.

Non-communicable diseases (NCDs) such as diabetes, hypertension, and obesity are on the rise among working-age individuals. The root causes often stem from sedentary lifestyles and the lack of regular health check-ups.

Early signs like:

• constant fatigue,
• frequent headaches,
• blurry vision, or
• rapid weight gain
  are often ignored until they become more serious.

Borwita believes that productivity goes hand in hand with physical and mental well-being. That’s why the company focuses not just on performance, but also on ensuring every employee is supported in living a healthy life.

Introducing #BorwitaCare: Health Comes First

To demonstrate this commitment, Borwita launched Phase I of its 2025 Medical Check-Up Program, as part of the ongoing #BorwitaCare campaign. The initiative targets all employees, aiming to:

• raise health awareness,
• detect early signs of illness,
• and make access to basic health services easier.

What services were provided?

This round of check-ups included:

• Eye screening
• Body weight and waist circumference measurements
• Blood sugar and blood pressure checks
• Free one-on-one consultations with medical professionals

The entire program was made possible with the support of our trusted medical partner: Puskesmas Taman, Sidoarjo.

The response from employees was overwhelmingly positive. Many expressed their appreciation for having access to healthcare services directly at the workplace—no time off or long queues needed.

“I usually postpone doctor visits due to work. But this time, I could check my health without leaving the office. Thank you, Borwita,” shared one participant.

In cases where health concerns were identified, employees were also given official referrals for further examination at their local health center.

This is just the beginning. The medical check-up program will continue in several phases to ensure more employees can benefit from it. A follow-up system is also in place to monitor employees who require additional care or referrals.

As a trusted FMCG Distributor in Indonesia, Borwita continues to invest not only in business growth but also in creating a work environment where employee wellness is prioritized. The #BorwitaCare campaign is a clear reflection of our ongoing commitment to health, safety, and overall well-being.

In today’s fast-moving world, parenting isn’t just about love and sacrifice. There’s something else just as important being financially ready.

With education costs rising every year, shifting lifestyles, and growing family needs, modern parents need more than good intentions. They need the right financial know-how to prepare and secure their children’s future.

But the reality? Many families still don’t have a clear financial plan especially for long-term goals like education or emergency savings. Often, money decisions are made out of habit or social pressure, not careful planning.

The Real Challenge: Financial Readiness

Recent surveys reveal a concerning fact: more than 60% of parents in Indonesia haven’t started saving for their children’s education. And while education costs keep climbing, financial planning often falls behind.

The issue isn’t always about income it’s about access to the right financial education. Without the right tools and knowledge, families may face financial stress down the line, which could affect both their stability and their children’s opportunities.

Seeing how important this issue is, Borwita Citra Prima, one of Indonesia’s leading FMCG distributors, launched a special session called:

Parenting Finance Series: Preparing for Your Child’s Future, Wisely

Part of Borwita’s ongoing Public Training Program, this session was designed to support employee well-being both at work and at home. Featuring a trusted financial planning expert, the session offered real, practical advice on topics like:

• Setting the right financial priorities for your family
• How to manage education funds smartly
• Building healthy investment habits early on
• Budgeting pitfalls and how to avoid them

What made this session special was its interactive format. Instead of just a one-way talk, it involved real-life case studies, open discussion, and a safe space for employees to ask personal financial questions.

The feedback? Overwhelmingly positive. Many participants said the session gave them clarity, encouragement, and a solid starting point to begin planning their children’s financial future.

This initiative shows Borwita’s deep care for its people not just as professionals, but also as parents and decision-makers.

With operations across the nation, Borwita continues to foster a culture that balances high performance with real care for people.

Because Borwita believes long-term success begins with employees who are healthy, happy, and empowered. Programs like the Parenting Finance Series are a reflection of that belief because a better future always starts at home.

Borwita Encourages Employees to Cut Plastic Waste, One Simple Step at a Time

In today’s fast-paced world, single-use plastic has become part of everyday convenience but it comes at a cost to our planet. The good news? Real change doesn’t always require something big. Sometimes, it starts with something as simple as bringing your own tumbler.

That’s exactly the spirit behind Borwita Citra Prima’s Bring Your Own Tumbler campaign. As a leading FMCG distributor in Indonesia, Borwita invited employees across all branches from Surabaya and Makassar to Sidoarjo and Bali to bring their own reusable bottles and lunchboxes to work. A simple step, with powerful impact.

Small Habits, Big Impact

The message was simple yet strong:

“Let’s reduce plastic waste. Bring your own tumbler and eco-friendly lunchbox.”

The campaign was promoted through posters displayed in office areas, encouraging everyone to join in. And the response? Amazing. Employees eagerly took part, proudly documenting their efforts to go green. Slowly but surely, a more sustainable spirit began to take root across our offices.

Sustainability Beyond a Trend

At Borwita, we believe being a world-class distributor goes beyond performance and service it also means embracing responsibility. This campaign is part of our long-term commitment to building a workplace culture that cares for the planet, starting from within.

More than just about plastic, this initiative promotes awareness, accountability, and mindful consumption in our daily lives. Through small but meaningful actions, we aim to align with global sustainability goals while staying true to our identity as a trusted and values-driven FMCG distributor.

Operating in logistics and distribution means having a large footprint and we take that seriously. For Borwita, that means not just leading in efficiency and service, but also in environmental responsibility.

The Bring Your Own Tumbler campaign is only the beginning. More initiatives are on the way focused on reducing waste, optimizing energy use, and cultivating green habits across the organization.

Building a Culture That Cares

At its core, this is all about mindset. When every team member feels empowered to make better choices, that’s when culture starts to shift. Because a workplace isn’t just where we get things done it’s also where we can do good.

Our goal is clear: to be not only one of Indonesia’s top FMCG distributors, but also a company that contributes positively to the environment and society.

Ready to Make a Difference?It doesn’t take much to start.
Bring your own tumbler. Bring your own lunchbox. Inspire your coworkers.
Be the change, one small step at a time.

At Borwita, we believe distribution can be a force for good.
One bottle at a time.

On May 5, 2025, Borwita—one of the leading Distributor FMCG Indonesia—officially launched the Borwita Leaders Academy (BLA) 2025 through a warm and inspiring welcoming ceremony. This event marked the beginning of an exciting journey for the selected trainees as they prepare to become the future leaders of the company and the distribution industry.

The ceremony was led by Mr. Alan Karyono, Managing Director, and Ms. Wace Halim, Head of Business Improvement. Both delivered motivational messages, emphasizing the importance of leadership grounded in integrity, continuous learning, and readiness to take on real-world challenges.

As part of the onboarding program, the trainees will undergo a series of trainings and coaching sessions guided by experienced mentors. These sessions are designed to equip them with the leadership mindset, skills, and business acumen needed to make an impact at Borwita, a trusted Distributor FMCG Indonesia that continues to grow and innovate.

Welcome to Borwita Leaders Academy 2025—where the journey to becoming a future leader begins!

#BorwitaCitraPrima #DistributorFMCG #DistributorFMCGIndonesia #BLATrainee2025