BORWITA CITRA PRIMA is a consumer goods distributor company with a regional focus in eastern Indonesia. Founded in 1976 by Mr. Hady Karyono, Borwita started its business with the distribution of pharmaceutical products in the city of Surabaya. Since 1988, Borwita started the distribution of consumer goods which continues to grow rapidly until now.
We Are a Modern Distribution Company
BORWITA GROUP is a privately held, independent distribution company with a dominant presence in Eastern Indonesia. Founded in 1976 by Mr. Hady Karyono, Borwita was involved in the business of pharmaceutical distribution based in Surabaya. The company’s business grew aggressively and in 1988, Borwita started a Consumer Products Distribution Division.
Driven by the rapid growth of the consumer products distribution division, PT. Borwita Citra Prima (BCP) was incorporated in 1995. Todate, BCP distributes the full spectrum of consumer products, including personal care & hygiene, food, beverage and snacks. BCP’s principals are market leaders within their respective segments and includes both multinationals (MNCs) as well as home-grown conglomerates.
Borwita’s current distribution reach span across East Jakarta, Central Java, East Java, Bali, Lombok, Nusa Tenggara Timur, Nusa Tenggara Barat, Sulawesi, Maluku, and Irian Jaya. Our family of 5,500+ people are our greatest assets which allows us to cover 550,000+ outlets across all channels, ranging in size from hypermarket, supermarkets, minimarkets, wholesalers, big retailers, and small stores. Operationally, Borwita’s infrastructure includes 43 warehouses, strategically positioned throughout Eastern Indonesia, 430+ delivery trucks/vans and 460+ delivery motorcycles operating out of 164 branch offices. (Data as of December 2023).
Commencing 2014, Borwita has expanded its business to start a Logistic Services units. Leveraging its strong infrastructure and network, backed by strong & in-depth experiences logistic professionals, Borwita Logistic has been able to provides & serves unique solutions to its customers in warehousing, multi-mode deliveries, and cross-docking activities.
Moving forward, BORWITA GROUP aspires to be a best-of-class premier Distribution, Logistics, and e-commerce enabler companies.
To become a world class company and preferred business partner to all stakeholder
- Distribute leading products through excellent customer services
- Having effective, efficient, and robust operation
- To be a continuous learning organization
- To be a preferred employer
We learn and improve ourselves continuously to achieve quality results
We are responsible for the results of our actions, we own our work
We are highly comitted and competent individual in our roles
We strive for the best result through optimized resource
We operate with balanced heart, mind and action
We are able to collaborate and work to reach vision and to exceed goals
At Your Service
We provide excellent service beyond customer needs