About Us

Company Background

BORWITA CITRA PRIMA is a consumer goods distributor company with a regional focus in eastern Indonesia. Founded in 1976 by Mr. Hady Karyono, Borwita started its business with the distribution of pharmaceutical products in the city of Surabaya. Since 1988, Borwita started the distribution of consumer goods which continues to grow rapidly until now.

About Us

We Are a Modern Distribution Company

BORWITA CITRA PRIMA is a private distribution company with a dominant presence in Eastern Indonesia. Founded in 1976, Borwita’s business has grown aggressively for the last few years and today distributes the full spectrum of consumer products: personal care & hygiene, foods, beverages, snacks, and consumer electricals. Borwita’s current distribution reach spans East Jakarta, Central Java, East Java, Bali, Lombok, Nusa Tenggara Timur, Nusa Tenggara Barat, Sulawesi, and Maluku. Our family of 5,500+ people is our greatest asset, allowing us to cover 546,000+ outlets across all channels, ranging in sizes from hypermarkets, supermarkets, minimarkets, wholesalers, big retailers, and small stores. Operationally, Borwita’s infrastructure includes 41 warehouses, 430+ delivery trucks/vans, and 460+ delivery motorcycles, operating in 165 cities or branches. We distribute leading brands such as Pantene, Gillette, Downy, Head & Shoulders, Oral-B, Philips Lighting, Silver Queen, Delfi, Loacker, Van Houten, Dettol, Vanish, Nutrifood, Milkita, Lemonilo, Sunco, and many more.

Commencing 2014, Borwita has expanded its business to start a logistics services business, providing unique solutions to its customers in warehousing, multi-mode deliveries, and cross-docking activities. In 2018, Borwita expanded to an e-commerce enabler business, serving prominent brands in ever-changing and dynamic online marketplaces and e-commerce pure plays. Today Borwita’s e-commerce business operates with 5 fulfillment centers, to be able to be closer to the end consumers.

BORWITA GROUP aspires to be Indonesia’s best-in-class Distribution, Logistics, and e-commerce enabler company.


To become a world class company and preferred business partner to all stakeholder


  • Distribute leading products through excellent customer services
  • Having effective, efficient, and robust operation
  • To be a continuous learning organization
  • To be a preferred employer

Our Culture

Borwita Way

Better Everyday

We learn and improve ourselves continuously to achieve quality results


We are responsible for the results of our actions, we own our work


We are highly comitted and competent individual in our roles

Winning Spirit

We strive for the best result through optimized resource


We operate with balanced heart, mind and action

Team Work

We are able to collaborate and work to reach vision and to exceed goals

At Your Service

We provide excellent service beyond customer needs

About Us


Our Story


Our Achivement


World Class Operation