About Us

Company Background

BORWITA CITRA PRIMA is a consumer goods distributor company with a regional focus in eastern Indonesia. Founded in 1976 by Mr. Hady Karyono, Borwita started its business with the distribution of pharmaceutical products in the city of Surabaya. Since 1988, Borwita started the distribution of consumer goods which continues to grow rapidly until now.

About Us

We Are a Modern Distribution Company

BORWITA GROUP is a privately held, independent distribution company with a dominant presence in Eastern Indonesia. Founded in 1976 by Mr. Hady Karyono, Borwita was involved in the business of pharmaceutical distribution based in Surabaya. The company’s business grew aggressively and in 1988, Borwita started a Consumer Products Distribution Division.

Driven by the rapid growth of the consumer products distribution division, PT. Borwita Citra Prima (BCP) was incorporated in 1995. Todate, BCP distributes the full spectrum of consumer products, including personal care & hygiene, food, beverage and snacks. BCP’s principals are market leaders within their respective segments and includes both multinationals (MNCs) as well as home-grown conglomerates.

Borwita’s current distribution reach span across East Jakarta, Central Java, East Java, Bali, Lombok, Nusa Tenggara Timur, Nusa Tenggara Barat, Sulawesi, Maluku, and Irian Jaya. Our family of 5,500+ people are our greatest assets which allows us to cover 540,000+ outlets across all channels, ranging in size from hypermarket, supermarkets, minimarkets, wholesalers, big retailers, and small stores. Operationally, Borwita’s infrastructure includes 41 warehouses, strategically positioned throughout Eastern Indonesia, 430+ delivery trucks/vans and 460+ delivery motorcycles operating out of 166 branch offices. (Data as of August 2023).

Commencing 2014, Borwita has expanded its business to start a Logistic Services units. Leveraging its strong infrastructure and network, backed by strong & in-depth experiences logistic professionals, Borwita Logistic has been able to provides & serves unique solutions to its customers in warehousing, multi-mode deliveries, and cross-docking activities.

Moving forward, BORWITA GROUP aspires to be a best-of-class premier Distribution, Logistics, and e-commerce enabler companies.


To become a world class company and preferred business partner to all stakeholder


  • Distribute leading products through excellent customer services
  • Having effective, efficient, and robust operation
  • To be a continuous learning organization
  • To be a preferred employer

Our Culture

Borwita Way

Better Everyday

We learn and improve ourselves continuously to achieve quality results


We are responsible for the results of our actions, we own our work


We are highly comitted and competent individual in our roles

Winning Spirit

We strive for the best result through optimized resource


We operate with balanced heart, mind and action

Team Work

We are able to collaborate and work to reach vision and to exceed goals

At Your Service

We provide excellent service beyond customer needs

About Us


Our Story


Our Achivement


World Class Operation