About Us

We Are a Modern Distribution Company

BORWITA CITRA PRIMA is a private distribution company with a dominant presence in Eastern Indonesia. Founded in 1976, Borwita’s business has grown aggressively for the last few years and today distributes the full spectrum of consumer products: personal care & hygiene, foods, beverages, snacks, and consumer electricals. Borwita’s current distribution reach spans East Jakarta, Central Java, East Java, Bali, Lombok, Nusa Tenggara Timur, Nusa Tenggara Barat, Sulawesi, and Maluku. Our family of 5,500+ people is our greatest asset, allowing us to cover 546,000+ outlets across all channels, ranging in sizes from hypermarkets, supermarkets, minimarkets, wholesalers, big retailers, and small stores. Operationally, Borwita’s infrastructure includes 41 warehouses, 430+ delivery trucks/vans, and 460+ delivery motorcycles, operating in 165 cities or branches. We distribute leading brands such as Pantene, Gillette, Downy, Head & Shoulders, Oral-B, Philips Lighting, Silver Queen, Delfi, Loacker, Van Houten, Dettol, Vanish, Nutrifood, Milkita, Lemonilo, Sunco, and many more.

Commencing 2014, Borwita has expanded its business to start a logistics services business, providing unique solutions to its customers in warehousing, multi-mode deliveries, and cross-docking activities. In 2018, Borwita expanded to an e-commerce enabler business, serving prominent brands in ever-changing and dynamic online marketplaces and e-commerce pure plays. Today Borwita’s e-commerce business operates with 5 fulfillment centers, to be able to be closer to the end consumers.

BORWITA GROUP aspires to be Indonesia’s best-in-class Distribution, Logistics, and e-commerce enabler company.