PT BORWITA CITRA PRIMA
DOING BETTER EVERYDAY
FOR EXCELLENT SERVICES
To become a world class company and preferred business partner to all stakeholder
Distribute leading consumer products through excellent customer services.
ABOUT US
Modern Distribution Company
Borwita Citra Prima is a private distribution company with distribution reach span across South Sumatra, Bengkulu, Banten, Jakarta, West Java, Central Java, East Java, Bali, East Nusa Tenggara, West Nusa Tenggara, South Sulawesi, West Sulawesi, Central Sulawesi, Southeast Sulawesi, Gorontalo, North Sulawesi, North Maluku, Maluku, West Papua, Papua.
Founded in 1976, Borwita now become one of leading FMCG Distributor in Indonesia. Borwita’s business has grown aggressively for the last few years and today distributes the full spectrum of consumer products: personal care & hygiene, foods, beverages, snacks, and consumer electricals.
EXCELLENT SERVICES
Leading consumer products through excellence customer services
WORLD CLASS OPERATION
Excellence in distribution with superior efficiency and precision.
COVERAGE
Coverage Area of Borwita in Indonesia
Borwita has the ability to do extensive and deep coverage, both urban and rural, in all traditional and modern segments.
Direct Coverage
Indirect Coverage
OUR PRINCIPALS
We Distribute Leading Consumer Products Through Excellence Customer Services
Beauty, Health & Hygiene
Since 1988
Since 2019
Since 2020
Since 2025
Since 2025
Food & Beverages
Since 2005
Since 2005
Since 2007
Since 2006
Since 2017
Since 2017
Since 2018
Since 2020
Since 2022
Since 2022
Since 2024
Since 2025
Since 2025
Electrical & Electronic
Since 2018
Since 2022
Since 2025
KEY BUSINESS METRIC
Borwita by Numbers
320K+
Customers
TRANSACTION
452K+
/Month
18K+
/Day
45+
/Minute
COVERAGE
168
Branch & Depo
43
Warehouse
SALESMAN VISIT
960K+
/Month
MAN POWER
2.2K
Seller Team
1K+
Delivery Team
360+
Armada/Truck
TECHNOLOGY
Borwita Continues to Maintain
World Class Operation
Borwita is committed to continuously improve its operational capabilities by leveraging on the latest technology available that bring added value to productivity, customer service and cost efficiency for our stake holders.
LIFE AT BORWITA
Let’s Grow Together With Borwita Citra Prima
Get a Glimpse into The Vibrant Culture at Borwita. Discover what makes working at Borwita a rewarding experience.
LATEST UPDATE
Activities & Achievement
Personal Grooming in the Workplace: Building Confidence and Professionalism through Borwita Public Training
“Dress how you want to be addressed.” This well-known quote highlights how appearance can influence the way individuals are perceived in professional environments. Various…
Leadership Management Batch 2: Strengthening Leadership Capability in People Management and Coaching
As part of its commitment to building an adaptive and people-oriented leadership culture, Borwita conducted Leadership Management Batch 2 for leaders across the organization.…
Borwita Strengthens Leadership Capability through “Strategy Map & Balanced Score Card” Training
As part of its commitment to building an agile, strategic, and execution-driven organization, Borwita conducted the “Strategy Map & Balanced Score Card” training in…
