Productivity starts with something simple yet vital: knowing how your body is doing today. Many people become so focused on their daily tasks that they overlook signs of fatigue, stress, or early symptoms of illness. Recognizing the importance of prevention and early detection, Borwita Citra Prima, a leading FMCG Distributor in Indonesia, launched a dedicated health program under the campaign #BorwitaCare: Health Comes First.

Non-communicable diseases (NCDs) such as diabetes, hypertension, and obesity are on the rise among working-age individuals. The root causes often stem from sedentary lifestyles and the lack of regular health check-ups.

Early signs like:

• constant fatigue,
• frequent headaches,
• blurry vision, or
• rapid weight gain
  are often ignored until they become more serious.

Borwita believes that productivity goes hand in hand with physical and mental well-being. That’s why the company focuses not just on performance, but also on ensuring every employee is supported in living a healthy life.

Introducing #BorwitaCare: Health Comes First

To demonstrate this commitment, Borwita launched Phase I of its 2025 Medical Check-Up Program, as part of the ongoing #BorwitaCare campaign. The initiative targets all employees, aiming to:

• raise health awareness,
• detect early signs of illness,
• and make access to basic health services easier.

What services were provided?

This round of check-ups included:

• Eye screening
• Body weight and waist circumference measurements
• Blood sugar and blood pressure checks
• Free one-on-one consultations with medical professionals

The entire program was made possible with the support of our trusted medical partner: Puskesmas Taman, Sidoarjo.

The response from employees was overwhelmingly positive. Many expressed their appreciation for having access to healthcare services directly at the workplace—no time off or long queues needed.

“I usually postpone doctor visits due to work. But this time, I could check my health without leaving the office. Thank you, Borwita,” shared one participant.

In cases where health concerns were identified, employees were also given official referrals for further examination at their local health center.

This is just the beginning. The medical check-up program will continue in several phases to ensure more employees can benefit from it. A follow-up system is also in place to monitor employees who require additional care or referrals.

As a trusted FMCG Distributor in Indonesia, Borwita continues to invest not only in business growth but also in creating a work environment where employee wellness is prioritized. The #BorwitaCare campaign is a clear reflection of our ongoing commitment to health, safety, and overall well-being.

In today’s fast-moving world, parenting isn’t just about love and sacrifice. There’s something else just as important being financially ready.

With education costs rising every year, shifting lifestyles, and growing family needs, modern parents need more than good intentions. They need the right financial know-how to prepare and secure their children’s future.

But the reality? Many families still don’t have a clear financial plan especially for long-term goals like education or emergency savings. Often, money decisions are made out of habit or social pressure, not careful planning.

The Real Challenge: Financial Readiness

Recent surveys reveal a concerning fact: more than 60% of parents in Indonesia haven’t started saving for their children’s education. And while education costs keep climbing, financial planning often falls behind.

The issue isn’t always about income it’s about access to the right financial education. Without the right tools and knowledge, families may face financial stress down the line, which could affect both their stability and their children’s opportunities.

Seeing how important this issue is, Borwita Citra Prima, one of Indonesia’s leading FMCG distributors, launched a special session called:

Parenting Finance Series: Preparing for Your Child’s Future, Wisely

Part of Borwita’s ongoing Public Training Program, this session was designed to support employee well-being both at work and at home. Featuring a trusted financial planning expert, the session offered real, practical advice on topics like:

• Setting the right financial priorities for your family
• How to manage education funds smartly
• Building healthy investment habits early on
• Budgeting pitfalls and how to avoid them

What made this session special was its interactive format. Instead of just a one-way talk, it involved real-life case studies, open discussion, and a safe space for employees to ask personal financial questions.

The feedback? Overwhelmingly positive. Many participants said the session gave them clarity, encouragement, and a solid starting point to begin planning their children’s financial future.

This initiative shows Borwita’s deep care for its people not just as professionals, but also as parents and decision-makers.

With operations across the nation, Borwita continues to foster a culture that balances high performance with real care for people.

Because Borwita believes long-term success begins with employees who are healthy, happy, and empowered. Programs like the Parenting Finance Series are a reflection of that belief because a better future always starts at home.

Borwita Encourages Employees to Cut Plastic Waste, One Simple Step at a Time

In today’s fast-paced world, single-use plastic has become part of everyday convenience but it comes at a cost to our planet. The good news? Real change doesn’t always require something big. Sometimes, it starts with something as simple as bringing your own tumbler.

That’s exactly the spirit behind Borwita Citra Prima’s Bring Your Own Tumbler campaign. As a leading FMCG distributor in Indonesia, Borwita invited employees across all branches from Surabaya and Makassar to Sidoarjo and Bali to bring their own reusable bottles and lunchboxes to work. A simple step, with powerful impact.

Small Habits, Big Impact

The message was simple yet strong:

“Let’s reduce plastic waste. Bring your own tumbler and eco-friendly lunchbox.”

The campaign was promoted through posters displayed in office areas, encouraging everyone to join in. And the response? Amazing. Employees eagerly took part, proudly documenting their efforts to go green. Slowly but surely, a more sustainable spirit began to take root across our offices.

Sustainability Beyond a Trend

At Borwita, we believe being a world-class distributor goes beyond performance and service it also means embracing responsibility. This campaign is part of our long-term commitment to building a workplace culture that cares for the planet, starting from within.

More than just about plastic, this initiative promotes awareness, accountability, and mindful consumption in our daily lives. Through small but meaningful actions, we aim to align with global sustainability goals while staying true to our identity as a trusted and values-driven FMCG distributor.

Operating in logistics and distribution means having a large footprint and we take that seriously. For Borwita, that means not just leading in efficiency and service, but also in environmental responsibility.

The Bring Your Own Tumbler campaign is only the beginning. More initiatives are on the way focused on reducing waste, optimizing energy use, and cultivating green habits across the organization.

Building a Culture That Cares

At its core, this is all about mindset. When every team member feels empowered to make better choices, that’s when culture starts to shift. Because a workplace isn’t just where we get things done it’s also where we can do good.

Our goal is clear: to be not only one of Indonesia’s top FMCG distributors, but also a company that contributes positively to the environment and society.

Ready to Make a Difference?It doesn’t take much to start.
Bring your own tumbler. Bring your own lunchbox. Inspire your coworkers.
Be the change, one small step at a time.

At Borwita, we believe distribution can be a force for good.
One bottle at a time.

On May 5, 2025, Borwita—one of the leading Distributor FMCG Indonesia—officially launched the Borwita Leaders Academy (BLA) 2025 through a warm and inspiring welcoming ceremony. This event marked the beginning of an exciting journey for the selected trainees as they prepare to become the future leaders of the company and the distribution industry.

The ceremony was led by Mr. Alan Karyono, Managing Director, and Ms. Wace Halim, Head of Business Improvement. Both delivered motivational messages, emphasizing the importance of leadership grounded in integrity, continuous learning, and readiness to take on real-world challenges.

As part of the onboarding program, the trainees will undergo a series of trainings and coaching sessions guided by experienced mentors. These sessions are designed to equip them with the leadership mindset, skills, and business acumen needed to make an impact at Borwita, a trusted Distributor FMCG Indonesia that continues to grow and innovate.

Welcome to Borwita Leaders Academy 2025—where the journey to becoming a future leader begins!

#BorwitaCitraPrima #DistributorFMCG #DistributorFMCGIndonesia #BLATrainee2025

On April 21, 2025, Borwita joyfully celebrated Kartini Day with the theme “Cultural Diversity.” This meaningful event honored the legacy of R.A. Kartini while also showcasing the richness of Indonesia’s cultural heritage—reflected in the unity and spirit of our workplace.

From our head office to branches across the region, the celebration came alive with vibrant activities. Employees participated in a costume competition featuring both modern and traditional kebaya, took part in fun photo sessions in cultural attire, and shared joyful moments on Borwita’s social media platforms.

More than just a dress-up day, this celebration was a reminder of how diversity strengthens our bond as a team and enriches our identity as a company. At Borwita, the spirit of Kartini lives on—not only in the contributions of our incredible women but in the values of respect, unity, and pride in our culture.

Happy Kartini Day! Keep shining, keep inspiring.

#BorwitaCitraPrima #DistributorFMCG #DistributorFMCGIndonesia #DistributorIndonesia

On April 11, 2025, Borwita Citra Prima, a leading Distributor FMCG Indonesia, hosted a Halal Bihalal gathering at the Surabaya Warehouse Parking Area. The event brought together employees from across departments to celebrate Eid al-Fitr in unity and rekindle the spirit of togetherness.

Carrying the theme “Semangat Kemenangan Idul Fitri untuk Mencapai Prestasi Gemilang” (The Spirit of Eid Victory to Achieve Outstanding Achievements), this year’s Halal Bihalal served as more than a moment of forgiveness—it was a call to carry the values of sincerity, resilience, and renewed motivation into daily work life.

As a trusted Distributor Indonesia, Borwita believes that great achievements stem from strong collaboration, mutual respect, and shared purpose. Through this annual tradition, the company reinforces its commitment to a culture that values harmony and high performance, paving the way for even greater milestones ahead.

In this Ramadan, Borwita, one of the biggest FMCG distributors in Indonesia, had the opportunity to share joy with the children at Nuurus Salam Orphanage through a heartfelt social service event. Their bright smiles remind us that even the smallest act of kindness can bring immense happiness to others.

With love and care, the Borwita committee distributed gifts and hampers as a gesture of compassion and affection for these little angels. The togetherness we experienced in this event reinforced the true meaning of giving and taught us the importance of always caring for one another.

As one of the leading FMCG distributors, Borwita is committed not only to delivering excellence in business but also to spreading positive impacts through social initiatives. May the happiness we shared today bring continuous blessings, and may this spirit of kindness extend beyond this moment into the days ahead.

Borwita Yearly Meeting 2025 was a powerful gathering of passion, strategy, and innovation. This annual event brought together leaders from across the company to reflect on achievements, align future goals, and strengthen our commitment to excellence in distribution.

One of the highlights of this year’s meeting was the Talent Show Night, where Borwita employees showcased their incredible creativity and energy, making it a night to remember. The event also featured inspiring leadership sessions, strategic discussions, and engaging activities that reinforced our vision for the future.

As Borwita moves forward, we remain dedicated to Striving through Perseverance, Agile with Resilience, and Keep moving forward (SPARK). This Yearly Meeting was not just a moment of celebration but a launchpad for an even stronger and more innovative future.

Here’s to another year of growth, resilience, and success! 🚀

This January, Borwita proudly celebrated its 49th anniversary—a milestone that reflects nearly five decades of dedication, growth, and innovation in modern distribution. As we continue to evolve, Borwita remains committed to advancing our operations, embracing technology, and strengthening our role as a world-class distributor.

To mark this special occasion, employees across all branches joined in the celebration, making it a truly company-wide event. A virtual cake-cutting ceremony brought everyone together, symbolizing unity and shared success. Adding to the excitement, the winners of the office decoration competition—held to welcome this anniversary—were also announced, showcasing the creativity and enthusiasm of our teams.

Borwita’s journey doesn’t stop here. As we step into the future, we are committed to continuous growth and innovation, ensuring that we keep setting new standards in modern distribution. Here’s to an even brighter future ahead!

At Borwita Citra Prima, we celebrated Christmas with a special event themed “Be the Light.” The celebration was both solemn and festive, creating a heartwarming atmosphere for everyone involved.

The event was graced by the presence of our board of directors, which added to the significance of the occasion. Their participation helped foster and strengthen the sense of togetherness among colleagues, making this celebration even more memorable.

Borwita continues to cherish moments like these, where the spirit of the season brings everyone closer as one family.