In today’s evolving workplace, diversity is no longer just an added value, it is a fundamental pillar in building strong, sustainable collaboration. Differences in background, culture, and perspectives bring richness to the way individuals think, innovate, and make decisions. Within this dynamic, the role of women continues to gain recognition, not only as contributors, but as key drivers of progress and transformation within organizations.
This spirit was long championed by R.A. Kartini, whose vision of equal access to education and opportunity for women continues to resonate today. In the modern professional landscape, women empowerment has become an essential component of organizational success. According to UN Women, empowering women in the workplace contributes not only to individual well-being but also to overall business growth and productivity.
Additionally, research by McKinsey & Company highlights that companies with greater gender diversity are more likely to outperform their peers financially. These insights reinforce that inclusion and equality are not only social values, but also strategic advantages in today’s competitive business environment.
As part of its commitment to these values, Borwita held a Kartini Day celebration that went beyond a ceremonial event. It served as a meaningful moment to strengthen togetherness and celebrate diversity across the organization. The event was attended by hundreds of Borwita employees from various regions and departments, all coming together in traditional Indonesian attire.
The atmosphere was vibrant and full of warmth. A wide range of traditional outfits beautifully showcased Indonesia’s cultural richness, reflecting the diversity that thrives within Borwita’s workplace. More than just a visual celebration, the event also highlighted strong participation and enthusiasm from employees, whose creativity and spirit were evident throughout the activities.
Through this celebration, Borwita not only commemorated Kartini Day as a historical milestone but also reinforced values that remain highly relevant in today’s workplace, equality, inclusivity, and mutual respect. It stands as a reminder that every individual, regardless of background, plays an important role in fostering a healthy and progressive work environment.
Moving forward, it is hoped that this spirit continues to grow and becomes embedded in everyday work culture. Diversity should not only be celebrated in special moments but consistently practiced in daily interactions, decisions, and collaborations. By doing so, all employees at Borwita can continue to embody the values of inclusivity and equality, keeping the spirit of Kartini alive in meaningful and impactful ways.
The spirit of Raden Ajeng Kartini goes beyond women’s emancipation in education and equality. It also reflects how women continue to endure, grow, and maintain balance while navigating multiple roles in life. Kartini remains a powerful symbol of women’s empowerment in Indonesia, and her legacy is still highly relevant today, especially in addressing women’s mental health in the modern era.
In today’s world, women often face dual roles as professionals in the workplace and as individuals with personal and family responsibilities. These overlapping demands can lead to stress and burnout if not managed properly. According to the World Health Organization, mental health is an integral part of overall health, encompassing emotional, psychological, and social well-being. This means that maintaining mental health is just as important as maintaining physical health.
Furthermore, research from the American Psychological Association shows that women are more likely to experience chronic stress due to complex social expectations and pressures. This highlights the importance of creating spaces for education and discussion, enabling women to better understand themselves, recognize signs of stress, and develop healthy coping strategies.
In addition, resilience plays a crucial role in maintaining mental well-being. Resilience is not only about enduring challenges but also about adapting and staying mentally strong amidst life’s evolving demands. For women, resilience means remaining whole and grounded, even in the face of constant change.
Borwita’s Commitment to Supporting Women’s Mental Health
In celebration of Kartini Day, Borwita organized a public training session titled “Resilient Women, Mentally Strong.” The event was held virtually on Friday, April 17, 2026, at 3:00 PM WIB, featuring an inspiring speaker, dr. Damba Bestari, Sp.KJ, a psychiatrist and lecturer at the Faculty of Medicine, Airlangga University.
Through this session, participants were invited to explore the realities of women’s dual roles, both in the workplace and at home. The discussion not only addressed the challenges faced but also offered new perspectives on how women can stay strong without compromising their mental health.
The session also covered how to recognize stress and burnout, along with their impact on physical health. Participants gained insights into how unmanaged mental health conditions can affect productivity, social relationships, and overall quality of life. As a result, individuals are encouraged to become more aware of their own mental well-being.
Equally important, participants were equipped with practical strategies to manage stress and maintain life balance. The session was delivered in a way that was both insightful and easy to understand, allowing participants to apply the knowledge in their daily lives.
The event saw strong engagement, with hundreds of Borwita employees participating until the end of the session. The sense of togetherness was captured through a virtual group photo via Zoom as the closing of the event.
Moving forward, this initiative is expected to continue serving as a platform for learning and reflection, encouraging employees to prioritize mental health while strengthening the positive role of women in both professional and personal spheres.
With Kartini’s spirit living on, Borwita remains committed to fostering a mentally healthy, inclusive, and empowering workplace, where every individual is supported to grow and thrive.
How many hours do you spend looking at a screen each day? Eight hours, ten hours, or even more?
In today’s fast-paced work environment, our eyes have become one of the most essential yet often overlooked assets. Even minor vision issues can significantly impact focus, productivity, and overall quality of life.
In a fast-moving industry like FMCG distribution, where precision and consistency are critical, digital devices play a central role in daily operations. From operational teams and administrative functions to strategic roles at the head office, screen exposure has become an unavoidable part of work. However, this growing reliance on digital screens introduces new health risks that deserve greater attention.
The Impact of Screen Exposure on Eye Health
Screen exposure is not just about duration, it also involves how the eyes function under continuous strain. Several physiological factors often go unnoticed, such as reduced blinking frequency leading to dry eyes, prolonged near-focus causing eye muscle fatigue, and exposure to blue light affecting visual comfort.
Research published in Ophthalmic and Physiological Optics highlights that digital eye strain not only affects eye health but also contributes to decreased concentration and work productivity. Common symptoms include dry and strained eyes, headaches, and blurred vision.
These conditions serve as a clear reminder that maintaining eye health is no longer optional, it is a strategic necessity in the modern workplace.
Borwita’s Eye Examination Program as a Preventive Initiative
Recognizing this need, Borwita Citra Prima introduced an Employee Health Program focused on eye examinations as a tangible effort to support employee well-being.
The program was held on April 9–10, 2026, at Papuma Room, Borwita Head Office, with three examination sessions each day. This initiative was conducted in collaboration with One O One Eyewear, providing professional eye examination services directly in the workplace.
Through this program, employees had access to free eye examinations, consultations with optometrists, personalized recommendations for glasses or lenses, and promotional offers for eyewear purchases. This approach not only made the service more accessible but also aligned with the needs of employees with high mobility.
More than just a benefit, this initiative represents a form of preventive care, simple yet impactful in maintaining long-term health.
Pemeriksaan Mata Gratis di Borwita
Inclusive Wellbeing for All Employees
One of the key strengths of this program lies in its inclusivity. It was not limited to head office employees but also involved staff from the Surabaya branch, as well as operational support teams such as cleaning service personnel and security staff.
This approach reflects Borwita’s belief that employee well-being is not an exclusive benefit, but a shared commitment extended to all.
The high level of participation also brought forward valuable insights:
“I just found out I have minus vision, I had no idea before.”
“I’ve never had an eye check-up before, so this is very helpful.”
“We use our eyes every day, yet we often neglect them.”
These testimonials highlight a simple yet powerful reality, access to healthcare services is often delayed until it is made easily available.
Borwita’s Commitment to Health and Productivity
At Borwita, employee health is not seen as an additional initiative, but as an integral part of a sustainable work system. High performance cannot be achieved without optimal physical well-being.
Through initiatives such as this eye examination program, Borwita ensures that employees are not only able to perform at their best today, but also build a strong foundation for long-term health.
This is what #LifeatBorwita truly represents, not just working hard, but being supported to stay healthy and continue growing. Because ultimately, #GrowatBorwita is not only about career progression, but also about improving overall quality of life.
Halal Bihalal is more than a post Eid tradition. It represents a meaningful moment to reconnect, to seek forgiveness, and to reflect on becoming a better version of ourselves.
In today’s increasingly dynamic and demanding professional landscape, Halal Bihalal also carries a deeper relevance. It serves as a bridge between spiritual values and professional growth. It reminds us that work is not solely defined by performance metrics, but also by intention, integrity, and continuous self development.
At this point, organizations play a critical role. They are not only places to work, but ecosystems that shape character, mindset, and long term growth.
Borwita Halal Bihalal 2026: Working with Heart, Growing with Purpose
As part of its commitment to fostering a meaningful and value driven workplace culture, Borwita held its Halal Bihalal gathering on April 1st 2026, under the theme:
“The Spirit of Eid: Working with Heart and Elevating Self Quality.”
The event brought together employees from the head office and Surabaya branch, creating a warm, joyful, and highly engaging atmosphere.
To enrich the experience, Borwita invited Moch. Marzuki Imron, widely known as Ust. Naruto, a nationally recognized speaker who has appeared on programs such as Hitam Putih on Trans7, Kick Andy on Metro TV, and as a mentor in Lentera Fajar on JTV.
When Messages Become Experience
The session delivered by Ust. Naruto was not simply a lecture. It was an experience that resonated deeply with the audience.
Through a relatable and engaging delivery style, the session created a wholesome atmosphere that was both reflective and uplifting. The messages delivered were practical, grounded, and closely connected to real life situations.
Some of the key reflections shared during the session included:
• “Work with the same spirit as going into a battle.” • “Always practice self awareness, understanding, and empathy.” • “Do not worry about tomorrow’s sustenance, as it does not come from one source alone.”
These messages went beyond inspirational quotes. They encouraged employees to rethink how they approach their work, relationships, and personal growth journey.
Beyond Questions: A Dialogue of Reality and Reflection
One of the most engaging parts of the event was the QnA session.
Interestingly, the discussion extended beyond the core material. Participants raised questions that reflected real life challenges, personal dilemmas, and practical applications of the values shared.
This transformed the session into a meaningful dialogue rather than a one way communication. It reflected a culture of openness, curiosity, and continuous learning within Borwita.
Closing with Connection and Togetherness
The event concluded with a handshake session between management and all employees from both the head office and Surabaya branch.
This simple yet meaningful gesture symbolized mutual respect, unity, and the importance of maintaining strong human connections within the organization.
The gathering continued with shared meals, further strengthening the sense of togetherness and camaraderie among employees.
Borwita: Building More Than a Business
Through this event, Borwita reinforces its commitment to building not only operational excellence, but also human development.
Halal Bihalal serves as a reflection of the company’s belief that business growth must go hand in hand with individual growth.
For partners, principals, and the broader community, this represents how Borwita operates as an organization that values purpose, people, and long term development.
From Moment to Meaning
Ultimately, this Halal Bihalal gathering was not just an event.
It was a reminder that in every professional journey, there is always room to grow as individuals. Working with heart is not an additional value, but a fundamental foundation.
Ramadan represents a period of reflection not only at an individual level but also at an institutional scale. For corporations, it presents an opportunity to redefine success—not solely through business performance, but through meaningful social contribution.
As part of the Indonesian FMCG Distributor ecosystem, Borwita recognizes that sustainable growth is inseparable from social impact. Issues such as limited access to basic needs, the welfare of orphaned children, and the importance of emotional support remain pressing realities.
This awareness drives Borwita to consistently initiate programs that create not only immediate impact but also long-term social value.
Social Charity Implementation at the Orphanage
On Friday, March 13, 2026, Borwita Citra Prima conducted its Social Charity and Iftar Gathering at:
Panti Asuhan Anak Yatim/LKSA Misbah Al-Fariq, Sidoarjo
This initiative was designed not merely as a visit, but as a meaningful engagement experience.
Key Activity Highlights
To foster a warm and inclusive atmosphere, the event was structured with thoughtful engagement:
1. Interactive Ice Breaking and Games Borwita employees engaged children through light, interactive games aimed at building joy and emotional connection.
2. Distribution of Hampers and Gifts As a tangible expression of care, Borwita distributed hampers and gifts to the children.
3. Institutional Support for the Orphanage Support was extended not only to individuals but also to the orphanage institution to ensure sustainable impact.
4. Iftar Gathering Together The iftar moment served as a meaningful reflection of togetherness, strengthening bonds between employees and the children.
Social Impact and Value Creation
This initiative generated impact beyond immediate beneficiaries, shaping both external and internal perspectives.
External Impact
Supporting the fulfillment of children’s basic needs
Creating positive shared experiences
Enhancing a sense of care and inclusion
Internal Impact
Strengthening employee empathy
Reinforcing a purpose-driven corporate culture
Increasing cross-team engagement
From a broader perspective, this initiative reinforces Borwita’s positioning as a Distributor Indonesia that excels not only operationally but also socially.
Internal Continuation: Tausiyah and Employee Iftar Gathering
The Ramadan spirit at Borwita extends beyond external engagement.
On March 16, 2026, Borwita’s head office employees continued the initiative through an internal program:
1. Ramadan Tausiyah Session
Featuring Ustadz Ainul Yaqin, delivering a reflection on Ramadan values, emphasizing sincerity, compassion, and integrity in daily life.
2. Recap Video Screening
A documentation video of the previous social charity activity was presented as a collective reflection of the company’s social contribution.
3. Employee Iftar Gathering
The event concluded with an iftar gathering that fostered a strong sense of togetherness and strengthened internal relationships.
Strategic Insight: From Activity to Culture Architecture
What differentiates this initiative is not the activity itself, but its integration into the company’s cultural architecture.
Borwita positions social initiatives not as annual programs, but as part of:
Employer Branding: Building a purpose-driven organization
Corporate Culture: Strengthening empathy and togetherness
Sustainability Narrative: Demonstrating tangible social contribution
Ramadan teaches that true success lies not only in achievement, but in the impact we leave behind.
Through the Social Charity and Iftar Gathering 2026, Borwita reaffirms its commitment to grow as an Indonesian FMCG Distributor that not only distributes products but also delivers meaningful social value.
Because in the end, sustainable business is built on strong relationships—with customers, partners, and society.
In recent years, the idea of self love has often been associated with rest, treating yourself, or taking a break from daily routines. While these actions are important for mental well-being, self love can also be interpreted in a broader and more sustainable way: taking care of your financial future.
Financial well-being is a critical part of long-term personal stability. According to the OECD Financial Literacy Framework, financial literacy refers to the knowledge and skills needed to make effective financial decisions that support long-term financial well-being. https://www.oecd.org/financial/education/oecd-infe-core-competencies-framework-on-financial-literacy.htm
However, financial literacy remains a challenge in many countries, including Indonesia.
Based on the National Survey on Financial Literacy and Inclusion by the Financial Services Authority (OJK), Indonesia’s financial literacy rate was recorded at 49.68% in 2022, indicating that many individuals still lack sufficient understanding of financial management and investment strategies. https://www.ojk.go.id/id/berita-dan-kegiatan/publikasi/Pages/Survei-Nasional-Literasi-dan-Inklusi-Keuangan-2022.aspx
This gap highlights the growing importance of financial education in helping individuals build a more secure and sustainable future.
Why Investment Matters in Long-Term Financial Planning
Investment is commonly defined as allocating resources or capital into financial instruments with the expectation of generating returns over time. However, beyond profit, investment plays a much deeper role in protecting financial value and maintaining purchasing power.
According to the World Bank, inflation continuously reduces the value of money over time, which makes it essential for individuals to manage their financial assets productively. https://www.worldbank.org/en/topic/financialsector
Without proper financial strategies, savings alone may not be sufficient to maintain wealth in the long run.
This is why understanding investment is not merely optional. It has become an essential life skill in today’s economic landscape.
Key Concepts Everyone Should Understand About Investing
To make rational financial decisions, individuals need to understand several fundamental investment concepts.
1. Time Value of Money
The time value of money explains that money available today is more valuable than the same amount in the future because it can be invested to generate returns.
Understanding this principle helps individuals make more strategic financial decisions regarding saving, investing, and long-term planning.
2. Risk Appetite
Each investor has a different level of tolerance toward financial risk. In investment management, this is referred to as risk appetite.
Generally, investors fall into three categories:
Conservative investors Prefer lower-risk investments that prioritize capital protection.
Moderate investors Seek a balance between potential returns and manageable risk.
Aggressive investors Are willing to accept higher risks in pursuit of higher potential returns.
According to Morningstar, understanding risk tolerance is one of the most important first steps before choosing an investment instrument. https://www.morningstar.com/articles/1015271/understanding-risk-tolerance
Without recognizing personal risk tolerance, investors may make decisions that do not align with their financial goals or personal circumstances.
3. Investment Diversification
Diversification is a strategy that involves spreading investments across different assets to reduce potential risk.
This concept is widely recognized in modern portfolio management and is discussed in publications such as Harvard Business Review. https://hbr.org/2020/03/a-refresher-on-diversification
By diversifying investments, individuals reduce dependency on a single financial asset and increase the resilience of their financial portfolios.
Financial Literacy as the Foundation for Rational Decision Making
Today’s financial landscape offers a wide range of investment opportunities, from gold and silver to stocks, mutual funds, and other financial instruments.
Without proper knowledge, individuals may easily fall into emotional decision-making or short-term market trends.
Financial literacy equips individuals with the ability to evaluate opportunities, assess risks, and align investment choices with long-term life goals.
Ultimately, investment is not only about numbers. It is about making thoughtful decisions that shape one’s financial future.
Encouraging Financial Literacy Through Public Training
Recognizing the importance of financial awareness, many organizations have begun creating learning opportunities that help individuals develop a stronger understanding of personal finance.
As a national FMCG distributor in Indonesia, Borwita believes that operational excellence is not only built through strong business systems but also through individuals who possess sound financial thinking and long-term perspectives.
As part of its employee development initiatives, Borwita organized a Public Training session titled “Smart Investing for a Better Future.”
The session featured Dzulfiqar Kharisma, CFP®, Co-Founder of Dana Rakca Financial Planner Club, who shared insights on several important investment topics, including:
Fundamentals of investing The concept of time value of money Investment calculation simulations Selecting investment instruments based on personal risk profiles
The session aimed not only to introduce investment instruments such as gold, silver, and other alternatives but also to encourage participants to develop a systematic and rational financial mindset.
Hundreds of Borwita employees participated in the session via Zoom Meeting, demonstrating high enthusiasm through active discussions and interactive Q&A throughout the event.
#GrowatBorwita: Building a Growth Ecosystem for Talent
At Borwita, employee development goes beyond formal training programs. The company is committed to building a growth ecosystem that supports both professional and personal development.
Through various learning initiatives, Borwita encourages employees to continuously expand their capabilities, including strengthening financial literacy and personal financial planning.
Because in the end, strong organizations are built by individuals who are capable of thinking long term.
And often, the journey toward a better future begins with one simple step: understanding how to manage and invest the value we hold today.
Surabaya, January 20–21, 2026 — More than 150 leaders of PT Borwita Citra Prima gathered at Vasa Hotel Surabaya for the Borwita Yearly Meeting (BYM) 2026. This annual strategic forum marked a significant milestone as Borwita officially launched its five-year transformation theme: S.C.A.L.E 2026 – 2030.
As a leading Distributor FMCG Indonesia, Borwita continues to strengthen its foundation while preparing for a much larger-scale growth phase in the years ahead.
Prior to the Yearly Meeting, all participants attended Borwita’s grand 50th Anniversary celebration held at The Westin Surabaya. The milestone event reflected five decades of commitment in building a strong and reliable distribution network across Indonesia. The full anniversary story can be read here .
The main sessions of BYM 2026 focused on comprehensive business performance reviews, strategic evaluation, and alignment of priorities for the upcoming year. Leaders from various regions and functions engaged in in-depth discussions to ensure organizational readiness for increasing market complexity and expansion.
During this pivotal forum, Borwita officially introduced S.C.A.L.E 2026–2030, a five-year strategic framework designed to guide the company’s next growth chapter:
Preparing Borwita for much larger-scale growth. Focuses on strengthening daily operations, implementing the right controls, and accelerating the use of technology, while always preparing and paving the way for the future.
Borwita Yearly Meeting 2026 Highlight – SCALE UP!
This framework reinforces Borwita’s commitment to operational excellence, disciplined execution, and digital acceleration, key pillars in strengthening its position as a trusted Indonesia FMCG Distributor.
Following the strategic sessions, the atmosphere shifted into a vibrant and engaging Talent Show night. Each regional team showcased their creativity through performances ranging from drama and dance to singing and mixed acts. Beyond entertainment, the session strengthened cross-regional collaboration and highlighted the strong team spirit that drives Borwita’s performance nationwide.
Inspirational Talks with Dahlan Iskan
The event became even more inspiring with the presence of Dahlan Iskan CEO of Harian Disway, ex-Minister of BUMN, ex-PLN Board Director, and ex-CEO of Jawa Pos — who delivered an Inspirational Talk on leadership in times of transformation.
He emphasized the importance of bold decision-making, speed in execution, and leaders who are willing to be directly involved on the ground. His insights resonated strongly with Borwita leaders as they navigate the company’s next transformation phase.
The session was also covered by Harian Disway, and the full article can be accessed here .
Scale Up Project
As a symbolic closing activity, participants joined the Scale Up Project, a team-building challenge requiring creativity and strategic thinking. Teams were tasked with constructing a “Borwita Tower” using recycled materials provided by the committee. To obtain additional tools, teams had to participate in mini-games and earn “capital” to purchase materials.
The challenge reflected real business dynamics, planning under constraints, disciplined execution, teamwork, and leadership under pressure, embodying the spirit of S.C.A.L.E in action.
Borwita Yearly Meeting 2026 was more than an annual gathering. It marked a new chapter in the company’s long-term growth journey.
With the launch of S.C.A.L.E 2026–2030, strengthened leadership alignment, and reinforced collaboration across regions, Borwita continues to position itself as a forward-looking Distributor FMCG Indonesia, ready to scale operations, impact, and innovation toward 2030.
Scale the mindset. Scale the system. Scale the impact.
PT Borwita Citra Prima proudly announces its achievement of the Schneider Electric Award 2025 in the Best Distribution category. This recognition highlights Borwita’s strong commitment to delivering reliable, efficient, and sustainable distribution excellence.
The Best Distribution Schneider Electric Award 2025 is presented to distribution partners who demonstrate outstanding operational performance, consistent growth, compliance with high standards, and strong strategic collaboration within the business ecosystem.
With decades of experience in national distribution operations, Borwita continuously strengthens its operational systems, digital integration, and team capabilities across all business lines.
Through a performance-driven approach and continuous improvement initiatives, Borwita ensures distribution operations that not only meet today’s demands but also support long-term business growth.
A Recognition of Strong Partnership
Borwita extends its sincere appreciation to Schneider Electric for the trust and recognition. The long-standing partnership between both companies has created strong synergy, enabling innovation and sustainable business expansion.
The Schneider Electric Award 2025 serves not only as a symbol of achievement but also as motivation for Borwita to continuously enhance service quality and create greater value for principals, partners, and customers.
As industries evolve and digital transformation accelerates, Borwita remains committed to strengthening its distribution capabilities to stay agile, competitive, and future-ready. Winning the Best Distribution Schneider Electric Award 2025 marks an important milestone in Borwita’s journey toward operational excellence and sustainable growth.
Borwita will continue to uphold the highest standards of service, reinforce collaboration, and drive impactful distribution solutions for the future.
The year 2026 marks a historic milestone for PT Borwita Citra Prima. Celebrating its 50th anniversary, Borwita commemorated five decades of driving Indonesia’s distribution ecosystem through a series of special celebrations that were not only festive, but also deeply meaningful. Carrying the theme “Built to Last, Grown to Inspire,” this milestone reflects Borwita’s commitment to sustainable growth while continuing to serve as a role model within the distribution industry.
The main celebration of Borwita’s 50th anniversary was held on January 19, 2026, at The Westin Surabaya Hotel, attended by more than 600 invited guests. The event ran smoothly and enthusiastically, bringing together Borwita’s principals, business partners, board of directors, and leaders from across the organization.
This moment symbolized the strong trust and collaboration that have been built over decades. The presence of strategic partners further reaffirmed Borwita’s position as a market leader, consistently delivering added value within Indonesia’s FMCG distribution ecosystem.
Built to Last: Consistency as a Market Leader
At its 50th year, Borwita reaffirmed its commitment to remain a resilient, relevant, and adaptive distribution company amid ongoing changes. Built to Last is not merely a theme, but a reflection of Borwita’s strong business foundation, mature governance, and proven ability to maintain the trust of partners and customers.
Beyond that, Borwita continues to position itself as a benchmark and source of inspiration for the broader market and industry players, built upon consistency, integrity, and operational excellence.
Grown to Inspire: Continuing the Values, Shaping the Future
This celebration also marked an important milestone in Borwita’s leadership journey. Under the direction of Mr. Alan Karyono as Managing Director, Borwita continues the values and vision established by Mr. Hady Karyono as President Director.
The spirit of Grown to Inspire is reflected in Borwita’s commitment to growth, not only in business performance, but also in developing people, nurturing culture, and creating sustainable positive impact for all stakeholders.
Borwita 50th Anniversary: Built to Last, Grown to Inspire (Teaser)
A Night of Celebration and Togetherness
The joy of Borwita’s 50th anniversary was elevated by a special performance from Krisdayanti, one of Indonesia’s most renowned artists, who headlined the evening. Guests were immersed in an atmosphere of celebration, pride, and togetherness, honoring Borwita’s long-standing journey.
The whole excitement of Borwita 50th Anniversary is here! Built to Last, Grown to Inspire
We’re Stepping Into a New Signature
Beyond celebrating its golden anniversary, Borwita also marked a new chapter through the launch of its new brand logo. This refreshed visual identity represents Borwita’s transformation and readiness to move forward into the future.
The bold typography reflects Borwita’s solid foundation as a strong, consistent, and dependable distribution company, while the rounded edges reinforce an open and collaborative mindset in fostering sustainable partnerships.
This logo launch symbolizes Borwita’s continuous evolution, moving forward while remaining firmly rooted in the core values that have shaped the company’s journey.
Celebrating with All Borwita People Across Indonesia
The 50th anniversary celebration continued on January 28, 2026, this time dedicated exclusively to all Borwita employees across Indonesia. Held virtually via Zoom and hosted by the Central Office team in Sidoarjo, the event unfolded in a warm, emotional, and inspiring atmosphere.
In his address, Mr. Alan Karyono expressed his deepest appreciation and gratitude to all employees, emphasizing that Borwita’s achievements today are made possible by the collective contribution of every individual who keeps the company’s operations moving across regions.
The internal celebration reached its peak with heartfelt messages from employees shared through the Zoom screen, reflecting pride, loyalty, and a strong sense of togetherness. The event concluded with a simultaneous tumpeng cutting across all Borwita locations, united through virtual connection.
Moving Forward with Confidence
Borwita’s 50th anniversary is not the end of a journey, but the beginning of a new chapter. With a strong foundation, visionary leadership, and dedicated people, Borwita is ready to move further, continuing to grow, inspire, and contribute meaningfully to Indonesia’s distribution industry.
Built to Last. Grown to Inspire. Borwita will continue to move forward, together and sustainably.
Did you know that a single blood donation can help save up to three lives? Beyond being a humanitarian act, blood donation offers various health benefits that are still not widely known. This simple yet impactful activity has become a vital part of the global healthcare system and continues to play a crucial role in saving millions of lives every year.
In Indonesia, awareness of the importance of blood donation is continuously encouraged through collaboration between healthcare institutions, humanitarian organizations, and the corporate sector.
Sidoarjo, January 13, 2026– As part of its commitment to health and social responsibility, Borwita Citra Prima organized a Blood Donation Drive in collaboration with PMI Kabupaten Sidoarjo. The activity was held at Borwita Head Office, Taman, Sidoarjo, and was enthusiastically attended by employees from the head office as well as the Surabaya branch.
Blood Donation: A Humanitarian Practice with a Long History
Blood donation is one of the most impactful humanitarian practices, with its modern foundations dating back to the early 20th century following the discovery of blood groups by Karl Landsteiner in 1901. Since then, blood donation has become an essential component of healthcare systems worldwide, supporting medical procedures ranging from surgeries to emergency treatments.
Global health organizations such as the World Health Organization (WHO) emphasize that a safe and sustainable blood supply relies heavily on voluntary blood donors. WHO continues to publish guidelines and research on blood safety and voluntary blood donation through its official platform on blood transfusion safety.
Health Benefits of Blood Donation
Related keywords: benefits of blood donation, blood donation for health, safe blood donation
In addition to its life-saving impact for recipients, blood donation also provides health benefits for donors. Various medical journals and trusted health institutions highlight that regular blood donation may help to:
Support heart health by reducing excess iron levels in the body
Stimulate the regeneration of red blood cells
Enable early detection of certain health conditions
Research published in the Journal of the American Heart Association indicates that managing iron levels through blood donation may help reduce the risk of cardiovascular disease. Further scientific insights can be accessed through peer-reviewed publications on iron levels and cardiovascular health available on the official American Heart Association journals platform.
Meanwhile, the National Institutes of Health (NIH) also states that blood donation, when conducted according to medical standards, is safe and can be beneficial to the donor’s overall health. Educational resources on blood donation and health are available through the official NIH website.
Borwita Blood Donation Drive: Collaboration for Real Impact
Driven by the spirit of care and togetherness, Borwita’s blood donation initiative was successfully carried out in collaboration with PMI Kabupaten Sidoarjo as the official medical partner. All donation processes were conducted in accordance with established health and safety protocols.
The event saw high enthusiasm from Borwita employees across the head office and Surabaya branch, from the registration stage through to the donation process. This active participation reflects Borwita’s corporate culture, which upholds the values of care, solidarity, and meaningful contribution to society.
Donor Darah Bersama PMI Kantor Pusat
Frequently Asked Questions About Blood Donation
1. Is it safe to donate blood regularly? Yes. According to the World Health Organization (WHO), blood donation is safe when performed every 2–3 months for healthy adults who meet the required medical criteria.
2. What are the general requirements for blood donation? Common requirements include being 17–60 years old, having a minimum body weight of 45 kg, being in good health, and meeting the required hemoglobin levels.
3. Why is blood donation important for society? Blood availability is critical for medical procedures such as surgeries, anemia treatment, and emergency care.
Borwita’s Commitment to Health and Social Responsibility
Through this blood donation initiative, Borwita not only contributes to supporting the national blood supply, but also actively promotes a healthy lifestyle within the workplace. Social and health-focused programs like this are part of Borwita’s ongoing commitment to creating positive impact for employees, partners, and the wider community.
Looking ahead, Borwita Citra Prima remains committed to continuously delivering social and health initiatives aligned with the company’s values, while strengthening its role as a national FMCG distribution company with strong social responsibility.
