On April 11, 2025, Borwita Citra Prima, a leading Distributor FMCG Indonesia, hosted a Halal Bihalal gathering at the Surabaya Warehouse Parking Area. The event brought together employees from across departments to celebrate Eid al-Fitr in unity and rekindle the spirit of togetherness.

Carrying the theme “Semangat Kemenangan Idul Fitri untuk Mencapai Prestasi Gemilang” (The Spirit of Eid Victory to Achieve Outstanding Achievements), this year’s Halal Bihalal served as more than a moment of forgiveness—it was a call to carry the values of sincerity, resilience, and renewed motivation into daily work life.

As a trusted Distributor Indonesia, Borwita believes that great achievements stem from strong collaboration, mutual respect, and shared purpose. Through this annual tradition, the company reinforces its commitment to a culture that values harmony and high performance, paving the way for even greater milestones ahead.

In this Ramadan, Borwita, one of the biggest FMCG distributors in Indonesia, had the opportunity to share joy with the children at Nuurus Salam Orphanage through a heartfelt social service event. Their bright smiles remind us that even the smallest act of kindness can bring immense happiness to others.

With love and care, the Borwita committee distributed gifts and hampers as a gesture of compassion and affection for these little angels. The togetherness we experienced in this event reinforced the true meaning of giving and taught us the importance of always caring for one another.

As one of the leading FMCG distributors, Borwita is committed not only to delivering excellence in business but also to spreading positive impacts through social initiatives. May the happiness we shared today bring continuous blessings, and may this spirit of kindness extend beyond this moment into the days ahead.

Borwita Yearly Meeting 2025 was a powerful gathering of passion, strategy, and innovation. This annual event brought together leaders from across the company to reflect on achievements, align future goals, and strengthen our commitment to excellence in distribution.

One of the highlights of this year’s meeting was the Talent Show Night, where Borwita employees showcased their incredible creativity and energy, making it a night to remember. The event also featured inspiring leadership sessions, strategic discussions, and engaging activities that reinforced our vision for the future.

As Borwita moves forward, we remain dedicated to Striving through Perseverance, Agile with Resilience, and Keep moving forward (SPARK). This Yearly Meeting was not just a moment of celebration but a launchpad for an even stronger and more innovative future.

Here’s to another year of growth, resilience, and success! 🚀

This January, Borwita proudly celebrated its 49th anniversary—a milestone that reflects nearly five decades of dedication, growth, and innovation in modern distribution. As we continue to evolve, Borwita remains committed to advancing our operations, embracing technology, and strengthening our role as a world-class distributor.

To mark this special occasion, employees across all branches joined in the celebration, making it a truly company-wide event. A virtual cake-cutting ceremony brought everyone together, symbolizing unity and shared success. Adding to the excitement, the winners of the office decoration competition—held to welcome this anniversary—were also announced, showcasing the creativity and enthusiasm of our teams.

Borwita’s journey doesn’t stop here. As we step into the future, we are committed to continuous growth and innovation, ensuring that we keep setting new standards in modern distribution. Here’s to an even brighter future ahead!

At Borwita Citra Prima, we celebrated Christmas with a special event themed “Be the Light.” The celebration was both solemn and festive, creating a heartwarming atmosphere for everyone involved.

The event was graced by the presence of our board of directors, which added to the significance of the occasion. Their participation helped foster and strengthen the sense of togetherness among colleagues, making this celebration even more memorable.

Borwita continues to cherish moments like these, where the spirit of the season brings everyone closer as one family.

Borwita Citra Prima recently held a successful blood donation event at its headquarters. This activity was organized in collaboration with the PMI Kab. Sidoarjo, Jawa Timur and took place over the course of one day.

Through this event, Borwita demonstrated its commitment to supporting social initiatives that create positive impacts for both the community and its employees. The company also provided excellent facilities for employees who wished to donate blood, ensuring their comfort and safety throughout the process.

Blood donation is not only a noble act that helps save lives but also offers health benefits for donors. Some of these benefits include improving blood circulation, reducing the risk of heart disease, and providing emotional satisfaction from helping others.

Borwita continues to strive to be a part of positive change by supporting various social and health-related activities. The company hopes that events like this can be held regularly as a tangible contribution to society.

Borwita Citra Prima remains committed to developing future leaders through the Logistic Future Leader (LFL) Batch 1 program, recently held at the Makassar branch office. This program aims to enhance the skills of trainees who have passed a rigorous selection process, equipping them with in-depth competencies and insights into the world of logistics and distribution.

The activities began with a Welcoming Ceremony, officially introducing the trainees to the LFL program. Throughout the program, they participated in various activities designed to improve their leadership and analytical skills.

One of the main sessions was a leadership training where participants learned how to become effective leaders in a dynamic work environment. Additionally, they took part in a group exercise session using the Fishbone Diagram tool to hone their analytical thinking skills for solving complex problems.

Moreover, the trainees had the opportunity to engage in discussions with Borwita’s leaders. These discussions provided valuable insights into the challenges and opportunities in the logistics industry.

This program reflects Borwita Citra Prima’s commitment to fostering a new generation of future leaders, ready to bring innovation and excellence to the field of logistics and distribution.

After successfully hosting various health webinars, Borwita Citra Prima continues its commitment to employee well-being by organizing a GERD webinar. This time, Borwita partnered with RS Mitra Keluarga to hold a free seminar and consultation led by Prof. M. Miftahussurur, dr., M.Kes., Sp.PD, K-GEH, Ph.D, Finasim, a renowned expert in the field. The webinar aims to provide a deeper understanding of Gastroesophageal Reflux Disease (GERD) and how to effectively manage digestive health.

The consultation will be conducted online and is open to all Borwita employees across Indonesia, offering each participant the opportunity to receive direct insights and solutions from the expert. Through this event, Borwita hopes to raise health awareness among employees and promote healthier lifestyles in the workplace.

Following the success of the sales training program, Borwita Citra Prima continues its commitment to employee development by providing comprehensive facilities for HRBP and HR Supervisors. This program includes HR Counseling Training and BNSP Certification, aimed at enhancing the skills and capabilities of HR professionals in managing various human resources challenges. The training equips them with essential tools to better support employees across Borwita’s branches throughout Indonesia.

This program was attended by all HRBP Borwita from various branches in Indonesia, who had the opportunity to participate in the training sessions directly. Through this program, Borwita expects all HR functions to perform their roles more effectively, efficiently, and systematically, ultimately supporting the success and well-being of Borwita employees as a whole.

Borwita Citra Prima held the CAP (Capability Agent Program), a specialized 4-day training program focused on developing sales skills. Held at the Luminor Hotel Surabaya, this program was attended by selected Sales Managers who participated in intensive training sessions to deepen their knowledge and skills in sales. The program is designed to equip participants with comprehensive insights, enabling them to manage sales teams more effectively and productively.

One of the key goals of CAP is to develop Internal Certified Trainers who will support the company’s mission of becoming a Learning Organization. Throughout the sessions, participants learned various techniques and methodologies that will not only help their personal development but also contribute to the training and teaching processes at Borwita. Through this program, Borwita aims to enhance human resource quality and support the company’s long-term success.