In today’s ever-evolving business landscape, companies need more than just technically skilled employees, they need leaders who can inspire, guide, and drive their teams toward greater results.
According to the Center for Creative Leadership, coaching-based leadership has been proven to enhance both individual and team performance by focusing on empowerment, constructive feedback, and the development of potential. (ccl.org)
For Borwita Citra Prima, a leading Distributor FMCG Indonesia with nationwide operations, leadership development is one of the key pillars to ensure the company’s sustainability and long-term growth.What Is the STAR 2.0 Program?
STAR (Shaping Talent for Achieving Result) 2.0 is Borwita’s internal acceleration program designed to equip the company’s top talents with essential leadership, managerial, and growth mindsets to achieve impactful results.
As the second generation of the original STAR program, which successfully developed many of Borwita’s outstanding leaders, STAR 2.0 comes with an even stronger approach through a combination of offline and online training, coaching, and experiential learning.
This Year’s Highlight: Coaching Style Leadership Training
One of the main highlights of this year’s STAR 2.0 program is the offline training themed “Coaching Style Leadership.”
The training aims to:
- Equip participants with coaching skills to guide their teams effectively.
- Build an empowering leadership approach rather than a directive one.
- Teach how to give meaningful feedback, practice active listening, and foster trust within the team.
Through this method, participants are expected not only to understand leadership concepts in theory but also to immediately apply a coaching-based leadership style that encourages team growth and collaboration.
Borwita’s Aspirations through STAR 2.0
Through the STAR 2.0 program, Borwita hopes its internal talents can:
✅ Develop their potential to become Borwita’s future leaders.
✅ Apply coaching-based leadership within their STAR journey.
✅ Serve as role models who uphold Borwita’s core work culture: integrity, collaboration, and result orientation.
Aligned with the company’s vision to become a world-class distributor, Borwita believes that the greatest investment lies in developing talents from within.
A Journey to Shape the Future Leaders of Borwita
STAR 2.0 is more than just a leadership acceleration program, it’s a journey to shape Borwita’s future leaders.
Through this initiative, Borwita reaffirms its commitment to nurturing leaders who are ready to face the challenges of the FMCG distribution industry and lead the company toward sustainable success.
