In today’s fast-paced and competitive business landscape, maintaining alignment between business strategy and company vision is crucial for long-term growth. For a company like Borwita, a leading FMCG distributor in Indonesia, success is not only measured by quarterly targets, but also by how well every part of the organization moves in harmony toward one clear direction: becoming the preferred distributor in the country.
To ensure that the company remains on track, Borwita employs various initiatives ranging from strengthening internal communication, regular training, to structured business evaluations such as the Mid Year Review (MYR). This event serves as a shared space to reflect on the first half of the year and outline strategic steps for the second semester.
Mid Year Review 2025: Evaluation, Collaboration, and Action
On July 21, 2025, Borwita conducted its Mid Year Review (MYR) 2025, held entirely online and attended by management teams across branches, departments, and regions. The virtual format allowed for high mobility and time efficiency while maintaining the spirit of collaboration and strategic reflection.
This year’s MYR focused on:
- Reflecting on first-half performance, including KPI evaluations, branch highlights, and operational challenges.
- Strategic updates across key functions such as Sales, Logistics, HR, and IT, outlining work priorities and development directions for the next semester.
- An interactive team-building session using the Goosechase platform, where participants tackled various virtual challenges collaboratively despite being in different locations.
SPARK: Action Drives Growth
Carrying the spirit of SPARK: Action Drives Growth, Borwita emphasized that every concrete step taken today will shape the organization’s future success. The MYR forum reminded all participants that growth is never a coincidence it stems from strategy, teamwork, and the courage to take action.
This event reflects Borwita’s ongoing commitment to evolve as an adaptive, innovative, and execution-driven FMCG distributor in Indonesia.
