The year 2026 marks a historic milestone for PT Borwita Citra Prima. Celebrating its 50th anniversary, Borwita commemorated five decades of driving Indonesia’s distribution ecosystem through a series of special celebrations that were not only festive, but also deeply meaningful. Carrying the theme “Built to Last, Grown to Inspire,” this milestone reflects Borwita’s commitment to sustainable growth while continuing to serve as a role model within the distribution industry.
The main celebration of Borwita’s 50th anniversary was held on January 19, 2026, at The Westin Surabaya Hotel, attended by more than 600 invited guests. The event ran smoothly and enthusiastically, bringing together Borwita’s principals, business partners, board of directors, and leaders from across the organization.
This moment symbolized the strong trust and collaboration that have been built over decades. The presence of strategic partners further reaffirmed Borwita’s position as a market leader, consistently delivering added value within Indonesia’s FMCG distribution ecosystem.
Built to Last: Consistency as a Market Leader
At its 50th year, Borwita reaffirmed its commitment to remain a resilient, relevant, and adaptive distribution company amid ongoing changes. Built to Last is not merely a theme, but a reflection of Borwita’s strong business foundation, mature governance, and proven ability to maintain the trust of partners and customers.
Beyond that, Borwita continues to position itself as a benchmark and source of inspiration for the broader market and industry players, built upon consistency, integrity, and operational excellence.
Grown to Inspire: Continuing the Values, Shaping the Future
This celebration also marked an important milestone in Borwita’s leadership journey. Under the direction of Mr. Alan Karyono as Managing Director, Borwita continues the values and vision established by Mr. Hady Karyono as President Director.
The spirit of Grown to Inspire is reflected in Borwita’s commitment to growth, not only in business performance, but also in developing people, nurturing culture, and creating sustainable positive impact for all stakeholders.
A Night of Celebration and Togetherness
The joy of Borwita’s 50th anniversary was elevated by a special performance from Krisdayanti, one of Indonesia’s most renowned artists, who headlined the evening. Guests were immersed in an atmosphere of celebration, pride, and togetherness, honoring Borwita’s long-standing journey.
We’re Stepping Into a New Signature
Beyond celebrating its golden anniversary, Borwita also marked a new chapter through the launch of its new brand logo. This refreshed visual identity represents Borwita’s transformation and readiness to move forward into the future.
The bold typography reflects Borwita’s solid foundation as a strong, consistent, and dependable distribution company, while the rounded edges reinforce an open and collaborative mindset in fostering sustainable partnerships.
This logo launch symbolizes Borwita’s continuous evolution, moving forward while remaining firmly rooted in the core values that have shaped the company’s journey.
Celebrating with All Borwita People Across Indonesia
The 50th anniversary celebration continued on January 28, 2026, this time dedicated exclusively to all Borwita employees across Indonesia. Held virtually via Zoom and hosted by the Central Office team in Sidoarjo, the event unfolded in a warm, emotional, and inspiring atmosphere.
In his address, Mr. Alan Karyono expressed his deepest appreciation and gratitude to all employees, emphasizing that Borwita’s achievements today are made possible by the collective contribution of every individual who keeps the company’s operations moving across regions.
The internal celebration reached its peak with heartfelt messages from employees shared through the Zoom screen, reflecting pride, loyalty, and a strong sense of togetherness. The event concluded with a simultaneous tumpeng cutting across all Borwita locations, united through virtual connection.
Moving Forward with Confidence
Borwita’s 50th anniversary is not the end of a journey, but the beginning of a new chapter. With a strong foundation, visionary leadership, and dedicated people, Borwita is ready to move further, continuing to grow, inspire, and contribute meaningfully to Indonesia’s distribution industry.
Built to Last. Grown to Inspire.
Borwita will continue to move forward, together and sustainably.
