Why Borwita?
Leading Business in
Distribution
As a world-class distributor, we specialize in delivering market-leading products and innovative solutions nationwide. Our commitment to excellence, advanced logistics, and customer-centric approach ensure we remain at the forefront of the industry, driving success for our partners and stakeholders.
COVERAGE
Coverage Across Indonesia
Our extensive distribution network connects brands with markets across Indonesia, supported by local teams and strategically positioned distribution facilities.
163
Total Branches and Depots Across Indonesia
42
Branches
121
Depots
43
Warehouses
Key Business Metrics
Borwita in Numbers
Our scale reflects decades of distribution experience, a growing customer network, and a commitment to delivering reliable execution across Indonesia.
230,000+
Our Lovely Customers
Trusted by hundreds of thousands customers accross indonesia
Growing together everyday
TRANSACTIONS
361K+
Transactions per Month
15K+
Transactions per Day
35+
Transactions per Minutes
Salesman
Visit
802,000+
Sales visits per Month
17+
Sales visits per Day
Manpower
Total
1.9K+
Sales Team
960+
Delivery Team
360+
Armada/Truck
Total
Strategy
Strengthening Today. Scaling for Tomorrow.
Our 2026–2030 roadmap prioritizes operational excellence, disciplined execution, and digital transformation to build a stronger, more scalable distribution business.
STRENGTHEN CORE
Reinforcing operational fundamentals and excellent executions
CONTROL WITH DISCIPLINE
Ensuring consisten performance with better controls
ACCELERATE DIGITALIZATION
Using AI, digital tools, and new ways of working to reduce complexity
LEAD WITH IMPACT
Leaders who guide, coach, and solve problems every day
EMPOWER PEOPLE
Building capacities, capabilities, and accountability, with teh right culture.
WHY BORWITA
What Makes Borwita Different
Borwita is supported by its in house IT business unit that can easily support tailor made reporting, interfaces and when required it can develop programs that will improve administrative productivity and lessen complexity
Reliability Wins.
Consistency Matters.
Long-term Partnership Creates Sustainable Growth.
People are Our Greatest Strength.
Strength
Borwita’s Strength: Our Human Resources
Borwita’s strength lies in our dedicated team, whose passion and expertise drive our business success. We believe that human resources are our greatest asset, and we are committed to creating a dynamic and inclusive work environment.
5,000+
Employee
Management Power
- 1 President Director, 3 Directors, 9 Senior Managers.
- Average age of 48 years old, with 26 years of work experience.
Staff Power
- A total workforce of over 5,000 people.
- 71% of whom are field staff.
- Professional, young, and experienced.
Public Training
Sales, Management, Marketing, Accountings, Economics, IT, Engineering, and Human Resources
Public Training
Connecting Leading Brands to Greater Markets
Our nationwide distribution capabilities help principals expand their reach, strengthen market presence, and connect with customers across Indonesia.
Let’s Grow Together with Us
Beauty, Health & Hygiene
Since 1988
Since 2019
Since 2020
Since 2025
Since 2025
Since 2025
Electrical & Electronic
Since 2018
Since 2022
Since 2025
Food & Beverages
Since 2005
Since 2005
Since 2007
Since 2006
Since 2017
Since 2017
Since 2018
Since 2020
Since 2022
Since 2022
Since 2024
Since 2025
Since 2025
Since 2026
DEVELOPMENT
Developing People. Building Future Leaders.
We invest in our people through structured learning, capability development, and leadership succession programs. By strengthening skills, empowering performance, and preparing future leaders, we build the capabilities needed to support Borwita’s long-term growth.
PEOPLE DEVELOPMENT
PROGRAM
Public Training
Training programs designed to enhance knowledge and awareness of employee well-being, enabling employees to become more productive both personally and professionally.
Capability Agent Program
A Training of the Trainer Program specifically designed for Sales & Logistics functions.
BMDP & BSDP
A competency development program focused on strengthening managerial and leadership capabilities.
Rekognisi Pembelajaran Lampau
A collaboration with Politeknik UBAYA that provides employees in Sales functions with the opportunity to continue their education and pursue a Diploma 3 (D3) degree.
EDP (Executive Development Program) for Leadership Team
Strategic development program under the SCALEUP 2026–2030 framework, designed to strengthen the capabilities of Borwita’s Leadership Team through knowledge renewal, strategic insights, and the adoption of best practices.
SUCCESSION
PROGRAM
SFL 2.0 – Shaping Talent for Achieving Result 2.0 For Seller & Sales Supervisor
An internal succession program designed to develop top talents and support their career progression.
Borwita Sales Future Leader
A 9-month external leadership succession plan program designed to develop future leaders in the Sales function.
Borwita Sales Future Leader
A 9-month external leadership succession plan program designed to develop future leaders in the Logistics function.
MDP
A comprehensive development program covering internal recruitment, selection, development, and evaluation to prepare future leaders and fill key positions in the future.
INNOVATION
Driving Distribution Through Digital Innovation
We continuously enhance our distribution operations through digital technology and data-driven insights. By strengthening operational visibility, improving productivity, and enabling more informed decisions, we help our teams execute more effectively and respond to evolving business needs.
Data-Driven Decisions
Turning operational data into actionable insights that support better business decisions.
Smarter Operations
Using digital systems to streamline workflows, strengthen coordination, and improve execution.
Connected Distribution
Connecting people, processes, and information across our distribution network.
Testimonial
Customer’s Success Story
Bu Ami
Store Owner
Toko Dewa Samudra
Pasar Krian, Sidoarjo, Jawa Timur
12 years of partnership with Borwita
NEXT
Our Path for the Future
As we look to the future, Borwita’s strategic focus remains on growth, innovation, and enhancing our capabilities. We are dedicated to delivering unparalleled distribution services that exceed expectations while fostering long-term relationships with our customers and partners.