About Us
Borwita Citra Prima is an established Indonesian distribution company
Connecting leading brands with customers through an extensive and growing nationwide network.
Founded in 1976, Borwita Citra Prima is a private distribution company with distribution reach span across South Sumatra, Bengkulu, Banten, Jakarta, West Java, Central Java, East Java, Bali, East Nusa Tenggara, West Nusa Tenggara, South Sulawesi, West Sulawesi, Central Sulawesi, Southeast Sulawesi, Gorontalo, North Sulawesi, North Maluku, Maluku, West Papua, Papua.
Borwita’s business has grown aggressively for the last few years and today distributes the full spectrum of consumer products: personal care & hygiene, foods, beverages, snacks, and consumer electricals.
What we Strive to BECOME
Become a World Class Company & Preferred Business Partner to All Stakeholder
Borwita is committed to achieving global standards in every aspect of our business, from operations to customer service. By prioritizing innovation, efficiency, and quality, we aim to become the preferred partner for all stakeholders—including customers, business partners, and the community. We believe that by building strong, lasting relationships, we can create shared value and support sustainable growth across the industries we serve.
What drives us EVERYDAY
Be the preferred partner for brands by delivering best-in-class nationwide distribution, high-quality sales execution, and exceptional customer service.
Borwita is committed to achieving global standards in every aspect of our business, from operations to customer service.
Relentlessly pursue execution excellence through disciplined operations, strong sales fundamentals, and continuous improvement.
Build and operate best-in-class supply-chain capabilities that deliver speed, reliability, and scalable growth.
Be a preferred employer by developing capable, accountable, and highly engaged people who consistently deliver results.
What we Value The Most
The Borwita Way:
7 Pillars of Excellence
Discover the seven guiding principles that drive our commitment to excellence and partnership at every level.
Better Everyday
We learn and improve ourselves continuously to achieve quality results
Ownership
We are responsible for the results of our actions, we own our work
Reliable
We are highly comitted and competent individual in our roles
Winning Spirit
We strive for the best result through optimized resource
Integrity
We operate with balanced heart, mind and action
Team Work
We are able to collaborate and work to reach vision and to exceed goals
At Your Service
We provide excellent service beyond customer needs