Driving Excellence
with Borwita.

Borwita Citra Prima is a private distribution company with a dominant presence in Eastern Indonesia. Founded in 1976, Borwita’s business has grown aggressively for the last few years and today distributes the full spectrum of consumer products: personal care & hygiene, foods, beverages, snacks, and consumer electricals.

Become a World Class Company & Preferred Business Partner to All Stakeholder


Borwita is committed to achieving global standards in every aspect of our business, from operations to customer service. By prioritizing innovation, efficiency, and quality, we aim to become the preferred partner for all stakeholders—including customers, business partners, and the community. We believe that by building strong, lasting relationships, we can create shared value and support sustainable growth across the industries we serve.

Distribute Leading Products through Excellent Customer Services

Borwita is committed to achieving global standards in every aspect of our business, from operations to customer service.

The Borwita Way:
7 Pillars of Excellence

Discover the seven guiding principles that drive our commitment to excellence and partnership at every level.

Better Everyday

We learn and improve ourselves continuously to achieve quality results

Ownership

We are responsible for the results of our actions, we own our work

Reliable

We are highly comitted and competent individual in our roles

Winning Spirit

We strive for the best result through optimized resource

Integrity

We operate with balanced heart, mind and action

Team Work

We are able to collaborate and work to reach vision and to exceed goals

At Your Service

We provide excellent service beyond customer needs