PT BORWITA CITRA PRIMA
DOING BETTER EVERYDAY
FOR EXCELLENT SERVICES
To become a world class company and preferred business partner to all stakeholder
Distribute leading consumer products through excellent customer services.
ABOUT US
Modern Distribution Company
Borwita Citra Prima is a private distribution company with distribution reach span across East Jakarta, West Java, Central Java, East Java, Bali, Nusa Tenggara, Sulawesi, Maluku, and Papua.
Founded in 1976, Borwita now become one of leading FMCG Distributor in Indonesia. Borwita’s business has grown aggressively for the last few years and today distributes the full spectrum of consumer products: personal care & hygiene, foods, beverages, snacks, and consumer electricals.
EXCELENT SERVICES
Leading consumer products through excellence customer services
WORLD CLASS OPERATION
Excellence in distribution with superior efficiency and precision.
COVERAGE
Coverage Area of Borwita in Indonesia
Borwita has the ability to do extensive and deep coverage, both urban and rural, in all traditional and modern segments.
Direct Coverage
Indirect Coverage
OUR PRINCIPALS
We Distribute Leading Consumer Products Through Excellence Customer Services
Beauty, Health & Hygiene
Since 1988
Since 2019
Since 2020
Since 2025
Since 2025
Food & Beverages
Since 2005
Since 2005
Since 2007
Since 2006
Since 2017
Since 2017
Since 2018
Since 2020
Since 2022
Since 2022
Since 2024
Electrical & Electronic
Since 2018
Since 2022
Since 2022
Since 2025
KEY BUSINESS METRIC
Borwita by Numbers
450K+
Customers
TRANSACTION
490K+
/Month
20K+
/Day
49+
/Minute
COVERAGE
165
Branch & Depo
40
Warehouse
SALESMAN VISIT
1.0M+
/Month
MAN POWER
2.0K
Seller Team
1.3K+
Delivery Team
370+
Armada/Truck
TECHNOLOGY
Borwita Continues to Maintain
World Class Operation
Borwita is committed to continuously improve its operational capabilities by leveraging on the latest technology available that bring added value to productivity, customer service and cost efficiency for our stake holders.
LIFE AT BORWITA
Let’s Grow Together With Borwita Citra Prima
Get a Glimpse into The Vibrant Culture at Borwita. Discover what makes working at Borwita a rewarding experience.
LATEST UPDATE
Activities & Achievement
Welcome on Board Trainee: Borwita Leaders Academy 2025
On May 5, 2025, Borwita—one of the leading Distributor FMCG Indonesia—officially launched the Borwita Leaders Academy (BLA) 2025 through a warm and inspiring welcoming…
Kartini Day at Borwita: Embracing the Spirit of Kartini Through Cultural Diversity
On April 21, 2025, Borwita joyfully celebrated Kartini Day with the theme “Cultural Diversity.” This meaningful event honored the legacy of R.A. Kartini while…
Borwita’s Eid Gathering: Toward Brighter Milestones
On April 11, 2025, Borwita Citra Prima, a leading Distributor FMCG Indonesia, hosted a Halal Bihalal gathering at the Surabaya Warehouse Parking Area. The…
