PT BORWITA CITRA PRIMA
DOING BETTER EVERYDAY
FOR EXCELLENT SERVICES
To become a world class company and preferred business partner to all stakeholder
Distribute leading consumer products through excellent customer services.
ABOUT US
Modern Distribution Company
Borwita Citra Prima is a private distribution company with distribution reach span across East Jakarta, West Java, Central Java, East Java, Bali, Nusa Tenggara, Sulawesi, Maluku, and Papua.
Founded in 1976, Borwita’s business has grown aggressively for the last few years and today distributes the full spectrum of consumer products: personal care & hygiene, foods, beverages, snacks, and consumer electricals.
EXCELENT SERVICES
Leading consumer products through excellence customer services
WORLD CLASS OPERATION
Excellence in distribution with superior efficiency and precision.
COVERAGE
Coverage Area of Borwita in Indonesia
Borwita has the ability to do extensive and deep coverage, both urban and rural, in all traditional and modern segments.
Direct Coverage
Indirect Coverage
OUR PRINCIPALS
We Distribute Leading Consumer Products Through Excellence Customer Services
Beauty, Health & Hygiene
Since 1988
Since 2019
Since 2020
Food & Beverages
Since 2005
Since 2005
Since 2007
Since 2006
Since 2017
Since 2017
Since 2018
Since 2020
Since 2022
Since 2022
Since 2024
Electrical & Electronic
Since 2018
Since 2022
Since 2022
KEY BUSINESS METRIC
Borwita by Numbers
450K+
Customers
TRANSACTION
570K+
/Month
22K+
/Day
50+
/Minute
COVERAGE
161
Branch & Depo
40
Warehouse
MAN POWER
2.1K
Seller Team
1.3K+
Delivery Team
SALESMAN VISIT
1.1M+
/Month
24
/Day
360+
Armada/Truck
TECHNOLOGY
Borwita Continues to Maintain
World Class Operation
Borwita is committed to continuously improve its operational capabilities by leveraging on the latest technology available that bring added value to productivity, customer service and cost efficiency for our stake holders.
LIFE AT BORWITA
Let’s Grow Together With Borwita Citra Prima
Get a Glimpse into The Vibrant Culture at Borwita. Discover what makes working at Borwita a rewarding experience.
LATEST UPDATE
Activities & Achievement
Welcoming Ceremony Logistic Future Leader (LFL) Batch 1: Shaping the Future Leaders of Logistics at Borwita Citra Prima
Borwita Citra Prima remains committed to developing future leaders through the Logistic Future Leader (LFL) Batch 1 program, recently held at the Makassar branch…
GERD Webinar: Seminar & Free Consultation with RS. Mitra Keluarga
After successfully hosting various health webinars, Borwita Citra Prima continues its commitment to employee well-being by organizing a GERD webinar. This time, Borwita partnered…
HRBP Counseling Training & BNSP Competency Certification
Following the success of the sales training program, Borwita Citra Prima continues its commitment to employee development by providing comprehensive facilities for HRBP and…
