Surabaya, July 21, 2026 – PT Borwita Citra Prima successfully held its Borwita Mid Year Review (MYR) 2026, an annual strategic forum that brought together leaders from across the organization to review first-half business performance and align priorities for the second half of the year.
Held virtually under the theme SCALE UP 2026–2030, the event served as an important platform to strengthen collaboration, align organizational goals, and ensure every business function moves forward with a shared direction.
As one of Indonesia’s leading FMCG distribution companies, Borwita continues to foster a culture of collaboration, innovation, and data-driven decision-making to deliver greater value to principals, customers, and business partners.
Business Review: Understanding Performance and Setting the Direction
The event began with a comprehensive Business Review, providing participants with an overview of the company’s performance during the first half of 2026.
The session highlighted key achievements, current business challenges, and future opportunities while offering valuable insights into the company’s overall business outlook.
This was followed by Functional Updates, where each department presented progress against the strategic objectives established during the Borwita Yearly Meeting 2026.
These presentations enabled leaders to evaluate ongoing initiatives, identify improvement opportunities, and reinforce cross-functional collaboration to ensure every team remains aligned with the company’s strategic priorities.
Strengthening Collaboration Through Interactive Engagement
Beyond strategic discussions, Borwita Mid Year Review 2026 also featured engaging interactive activities designed to encourage participation from all attendees.
Ice-breaking sessions and live quizzes created an energetic atmosphere while helping participants reinforce their understanding of the strategies and business priorities shared throughout the event.
More importantly, these activities reflected Borwita’s commitment to building a collaborative culture where communication, teamwork, and shared ownership contribute to organizational success.
Driving Innovation with Borwita Intelligence Expert (Bowie)
One of the highlights of this year’s event was the introduction of Borwita Intelligence Expert (Bowie), Borwita’s internal AI Assistant developed to provide leaders with faster, more accurate, and reliable access to company information.
Bowie is part of Borwita’s broader digital transformation journey, empowering leaders with data-driven insights that support faster and better decision-making.
The introduction of this AI-powered solution reflects the company’s commitment to embracing technology and innovation as key drivers of operational excellence and sustainable business growth.
Moving Forward Together
Borwita Mid Year Review 2026 concluded with closing remarks from Mr. Alan Karyono, Managing Director of PT Borwita Citra Prima, who encouraged all leaders to continue embracing innovation, strengthening collaboration, and executing the company’s strategic priorities with excellence.
The event reaffirmed Borwita’s shared commitment to moving forward with one direction, one strategy, and one purpose as the organization enters the second half of 2026.
Guided by the spirit of SCALE UP, Borwita remains committed to strengthening its business foundation, enhancing service excellence, and driving sustainable growth as one of Indonesia’s trusted FMCG distribution companies.
