Every year, the month of August is a highly anticipated moment for the people of Indonesia. The celebration of Indonesia’s Independence Day is not only about remembering the struggles of national heroes, but also about fostering unity and togetherness across all levels of society. One of the most iconic traditions is the 17th of August competitions (Lomba Agustusan), which consistently spark enthusiasm whether in neighborhoods, communities, or even the workplace.
Indonesia’s Independence Day, commemorated annually on August 17, is a symbol of the nation’s long struggle for freedom. The Ministry of Education, Culture, Research, and Technology (Kemendikbudristek) emphasizes that Independence Day celebrations are not only historical in nature, but also serve as a reminder to strengthen patriotism, unity, and the spirit of mutual cooperation (gotong royong).
According to the State Secretariat of the Republic of Indonesia, the annual Independence Day theme is carefully designed to remind citizens of the importance of solidarity and collaboration in facing modern challenges.
In communities across Indonesia, Independence Day is marked by festive competitions. Children, teenagers, and adults alike participate enthusiastically in various games, each event reflecting values of teamwork, sportsmanship, and unity the true identity of the Indonesian people.
As explained by the Ministry of Communication and Information Technology (Kominfo), these simple competitions play an effective role in building social bonds, while also serving as a reminder of the nation’s enduring spirit of resilience.
Interestingly, the same spirit of Independence is also reflected in professional environments. Many companies embrace the Independence Day celebration as a way to build stronger employee engagement. Beyond competitions, the occasion is used to foster collaboration, creativity, and solidarity among employees.
Strong employee engagement has been proven to increase both productivity and overall workplace happiness, as highlighted in Gallup’s global research. The research emphasizes the importance of employees having an emotional connection with their organization.
Borwita’s Commitment to Unity and Growth
As one of the leading FMCG distributors in Indonesia, Borwita Citra Prima embraces Independence Day as a valuable opportunity to strengthen its culture of collaboration. Through the Semarak Kemerdekaan celebration, Borwita invited employees across the company to participate in activities that were not only enjoyable but also deeply meaningful.
This celebration stands as tangible proof that the values of unity and perseverance live on not only in broader society, but also within Borwita’s company culture.
Independence is not solely about remembering the past it is about how we bring the values of unity, collaboration, and resilience to life in the present. Through various celebrations, whether in communities or within workplaces, the spirit of independence continues to be passed down from one generation to the next.
At Borwita, this spirit is alive and well, inspiring employees to continue striving, collaborating, and giving their very best contributions for the nation.
